Freelancer Logo So funktioniert's Jobs durchsuchen Einloggen Registrieren Projekt posten
Find Jobs
Hire Freelancers
Get Ideas
About
Resources
Your complete guide to hiring a programmer Must-know software development trends in 2019

9 SaaS development trends defining 2019

The demand for cloud application services is growing, and developers are scrambling to catch up. Stay ahead of the game by following these trends.
04.02.2020 • 4 Minuten Lesezeit
Titelbild

Software as a Service (SaaS) is on a major growth curve, and the industry is evolving to keep pace

Cloud application services are big business. SaaS tools are a part of daily life for enterprises, with organizations over 10,000 people using on average one SaaS tool for every two employees, according to Alpin.
The global SaaS market is seeing massive revenue growth. Gartner predicts global revenue for cloud application services will grow from $58.8 billion USD in 2017 to $113.1 billion USD in 2021.
With that growth comes added competition. If you're planning to develop a SaaS tool, you'll need to pay attention to 10 trends that are shaping the market in 2019.

1. SaaS goes vertical

SaaS has often focused on being an industry-agnostic solution to enterprise needs. A single SaaS tool is designed to work for any type of business, and at any scale. But many SaaS developers are now looking to go deep instead of wide.
Vertical growth for SaaS means picking a niche and providing broad solutions for that niche. In practice, it could mean SaaS developers work on applications to address more and more specific use cases rather than making applications for general use. Smart SaaS companies and developers can use this strategy to own a business vertical. It's a targeted approach, and could end up winning out over the spray-and-pray marketing of a single application for every industry.

Featured Work in Programming

Portfolio item image
WPF Hybrid App for Desktop & Tablet
by amusto
Portfolio item image
WPF Agenda Scheduler
by amusto
Portfolio item image
Bitrix24 Installation
by d1mf13
Portfolio item image
Delphi Application to Consume SOAP
by qprotex

2. API gets integrated

Users increasingly want a customized experience. For SaaS companies, this means their businesses may want to pick and choose the features they utilize. API integration allows this to happen.
Expect to see more SaaS platforms offering their API as a way to integrate features into an enterprise's existing stack. This allows users to work in a white labelled UX while still taking advantage of the features they want from a SaaS platform and eliminating the features they won't use.

3. Pricing becomes sophisticated

SaaS companies are going to become more bespoke in their pricing models in 2019. This could mean devoting more resources to building subscription pricing models. It could also mean offering a pay-per-use model in addition to subscriptions.

4. The customer becomes key

Turnover for SaaS products far exceeds customer turnover. A 2019 report from SaaS company Blissfully found SaaS products saw a 43% turnover rate. Subscription models make SaaS products easy to adopt, but just as easy to abandon out of frustration.
Customer retention will be crucial in 2019. SaaS companies will have to put more emphasis on the end user experience. This means better educating customers on how to use SaaS platforms and how to streamline their normal processes. It also means creating excellent, intuitive products that don't confound the end user.
 

5. Product-led growth performs best

If you're unfamiliar with product-led growth (PLG), it's a concept that describes how companies scale. It means staking your growth on the value your product adds to the end user. And PLG companies will outperform in 2019.
This concept ties in well with the previous trend of increased focus on the end user. The more a SaaS product becomes an indispensable part of an enterprise's operations, the quicker it scales. One way to leverage PLG is by offering freemium models. As users integrate more and more of their daily tasks or data with your SaaS platform, they become more entrenched and bring on more adopters. PLG creates rapid scale, and keeps customers sticky.

6. AI makes SaaS smart

Artificial intelligence is becoming table stakes for good SaaS platforms. The goal of a useful SaaS tool is to help companies work more efficiently at scale, and AI provides a powerful tool to provide this functionality.
Chatbots are one of the main ways to integrate AI into SaaS platforms. It has tremendous potential not only for messaging, but for client management, sales management and task automation. Expect to see more AI integrated into SaaS in 2019.
 

7. Branding reigns supreme

Competition is fierce in the SaaS market. The average SaaS platform has 9.7 competitors . Great products are a bare minimum expectation for SaaS companies. Great branding is what will make you stand apart.
Slack built its branding through referral marketing by inviting key contacts to try their product and share it with others. They expanded on this to address business' pain points in intra-office communication. Building their brand has made Slack synonymous with enterprise messaging.

8. Content takes center stage

As the SaaS industry matures, we'll see platforms position themselves more as thought leaders and educators. And as competition heats up, SaaS marketers will need to grab the attention of lower intent consumers. This means ramping up their content marketing efforts.
A few SaaS companies already do this exceptionally well. SEO tools like Ahrefs and Moz have created content that's made them the reigning sages of inbound marketing, while Atlassian owns the conversation on workplace productivity with its content.
Expect to see more SaaS companies move into this arena, offering content to draw in top of funnel clients.

9. Smart SaaS does less

Following on both the trends of going deep into verticals and leveraging APIs, SaaS developers are looking to play to their strengths and develop "best in breed" solutions for specific problems rather than offer a massive, wide-ranging suite.
CIOs will increasingly move to an a la carte style of SaaS selection, putting the right tools in the right places rather than seeking all-encompassing solutions. This means smart SaaS developers should focus on nailing one major use case. Being the world's best solution for one issue will beat providing a middling solution for many issues.

Freelance Programming Experts

Avatar des Nutzers
Flagge von Amr S. @ElSakr
50 USD / hour
5,0 (166 Bewertungen) PHP C Programming Java JavaScript Python
Visit profile
Avatar des Nutzers
Flagge von SERVEROK SOFTWARE @Netfreehost
40 USD / hour
5,0 (2096 Bewertungen) PHP Python Script Install Windows Desktop System Admin
Visit profile
Avatar des Nutzers
Flagge von Junaid A. @JunaidAhmad92
50 USD / hour
5,0 (44 Bewertungen) Wireless Electronics Microcontroller Electrical Engineering Embedded Software
Visit profile
Avatar des Nutzers
Flagge von Puneet J. @puneetjaini
30 USD / hour
5,0 (2484 Bewertungen) ASP JavaScript XML Script Install Website Design
Visit profile
 
 

Ähnliche Storys

Must-know software development trends in 2019
5 Min. Lesezeit
Your complete guide to hiring a programmer
13 Min. Lesezeit
Fascinating game development trends in 2019
5 Min. Lesezeit
Top trends in machine learning and AI
5 Min. Lesezeit
7 tips for Java programming
5 Min. Lesezeit

Bleiben Sie auf dem Laufenden

Abonnieren Sie unseren Newsletter, um über wichtige Themen auf dem Laufenden zu bleiben.
Vielen Dank für Ihre Anmeldung! Behalten Sie Ihren Posteingang im Auge für unser nächstes Update.
Die E-Mail-Adresse wurde bereits abonniert.
Ups, da ist etwas schief gelaufen. Bitte versuchen Sie es erneut. Wenn das Problem weiterhin besteht, kontaktieren Sie bitte den Support mit den folgenden Fehlerinformationen: Fehlercode:

Sprechen Sie mit einem unserer technischen Co-Piloten, der Sie bei Ihrem Projekt unterstützt

Jetzt Hilfe erhalten

Für Sie empfohlene Artikel

Artikel-Miniaturansicht How to build and launch a product in 6 foolproof steps
Launching a digital product like a web service or a mobile app can be scary. We'll show you the steps to success
18 min read
Artikel-Miniaturansicht The ultimate guide to building a mobile app
Got a great idea for an app? Need a new way to grow your business? We tell you everything you need to know about building a mobile app in 2020.
16 min read
Artikel-Miniaturansicht Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
Artikel-Miniaturansicht Funding your startup
A million dollar business idea is useless if it remains written on a napkin. Learn the best ways of securing funding to build your dream.
26 min read
Registrierte Benutzer Veröffentlichte Jobs
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2022 Freelancer Technology Pty Limited (ACN 142 189 759)
There is no internet connection
Vorschau wird geladen
Erlaubnis zur Geolokalisierung erteilt.