Develop a Corporate Identity and Marketing materials for a Nightclub
- Status: Closed
- Preis: $250
- Einträge eingereicht: 6
- Gewinner: estheranino1
Kurzbeschreibung des Wettbewerbs
I need a creative identity and marketing materials developed for a soon to be opened nightclub in the US. I want some of these marketing materials to be utilized in online as well as print marketing efforts. The idea is to play on the club's name for features to build up hype as the club opening approaches and to utilize for press kits.
The Nightclub's name will be : LUSH
my idea is to play on the definitions of Lush to create marketing materials out of those. (See word document attached with definitions to understand better). We want to do heavy branding throughout the club, taking advantage of our name and play on definitions, and in online and print outlets. Basically build a little bit of mystery before the grand opening by flooding media outlets with small advertising with the whole "definition" art concept including the club's name
It'd be easy to understand if you have watched the TV Series "Blackish"... they make a play on trying to define the word, and use a dictionary-entry like styling when doing so and in the show's logo, etc. (look at attached pictures for ideas). I do not want the logo to be styled in this way, but I'd like the rest of the marketing materials to be styled in that manner. I'm attaching an EPS file for the logo.... If you want to watch the show to get an idea: http://www.streamseries.tv/stream/blackish/1/1/
As far as specifics:
1) I'd like a series of art for advertisements where all it is is a play on the logo and one of the definitions from the word file. Ex: Lush: appealing to the senses. And a "coming soon" legend on the bottom, or a link to the facebook page.
2) Art/Features to be included inside the club for photo-ops, or as part as the branding efforts
3)Identity Kit/Stationery/Business Cards utilizing the whole definition concept.
For example, back of business cards several designs each with a different definition, while the front has the logo, and the the information for the person, etc. (That's just an example, I look forward to your suggestion)
4) Press/Media Kit
5)Branding/marketing ideas/features.
Other info:
Fb page: https://www.facebook.com/Lushrooftop (Not in use, but the link is active )
City: San Antonio, Texas, USA
Color Palette: Purple, pink, white, violet, black
It will be the newest luxury rooftop nightclub in the city. designed by firms with over 25 years experience in the industry.
I'm attaching photos of the design inspiration so you can get a sense of the space too.
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“Took my concept and developed it beautifully. Out of both, a contest and project request post, and of all the entries, she was the only one who could understand my idea and materialize it excellently. Definitely recommend and will hire again. ”
rnunez89, United States.
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