Dog Brand Identity Suite
- Status: Open
- Prize: $150
- Entries Received: 1351
Contest Brief
IMPORTANT: NO AI DESIGNS ACCEPTED. CONTINUE ONLY IF YOU GENUINELY CREATE ORIGINAL ARTWORK NOT MADE BY AI.
“We are seeking a visionary designer with strong branding instincts and exceptional artistic flair WHO LOVE THE FREEDOM OF DESIGN without thousands of rules and guidelines.We want those original authentic artistic minds with premium branding instincts to step forward and lead the direction of our new Dog Gear brand journey!"
Please read the whole competition brief we will know if you haven't!
"Big Dog Kingdom" is launching a premium dog gear brand focused on:
Luxe comfort
High-quality finishes
Gold buckle aerospace metal hardware
Strong visual identity
Streetwear-meets-premium fashion energy
Comfortable products for powerful, stylish dogs and owners who love quality that elevates their look too!!
We are looking for a seriously creative designer or branding artist to create a complete visual identity package that can grow into a recognisable Australian dog brand.
The winning design will shape the entire future tone of the business.
Winners Prize money:
$150 AUD
Winner receives payment upon completion and handover of all required final files.
WHAT WE NEED DESIGNED
MAIN BRAND LOGO SUITE-
✓✓ Big Dog Kingdom ✓✓
Create a cohesive logo family for our unique designs of ..
Harnesses
Collars
Leashes
General packaging and tags
Website/social media use
Business cards
Email signature branding
IMPORTANT: Some logos will be turned into:
Rubber badges
Embossed patches
Metal branding plates
Product tags
So simplified versions MUST also be included.
**Small logos cannot be overly detailed or impossible to manufacture**
We Need and Want:
Bold
Recognisable
Premium
Instantly memorable
LARGE FORMAT ARTWORK & BRAND VISUALS
We also require breathtaking artwork concepts for:
Market stall banners
Trailer signage
Car advertising decals/stickers
Backdrop displays
Promotional signage
This artwork should:
Stop people in their tracks
Feel premium
Feel fashionable
Appeal to many different kinds of dog lovers
Work both close-up and from distance
Look amazing in markets, events and social media photos
Think:
Graffiti
think bling and Raw luxury
Custom garage/streetwear vibes
Premium handcrafted feel
Bold but classy
Luxe meets rugged.
STYLE DIRECTION
You are encouraged to surprise us creatively.
Possible directions include:
*Modern edgy luxe
*Premium streetwear aesthetic bold and eye-catching my cool
*High-end vintage
*Designer fashion inspired
*1950s bold retro Australia
*Industrial luxe
*Motorcycle/custom culture influence
*Urban premium
*Masculine luxury
*Clean modern minimal with attitude
*Raw unapologetic glam but rugged tough proud kings and queens of the kingdom
We are VERY open to unique artistic direction if it looks world-class.
BRAND FEELING
The brand should communicate:
Strength
Owner Confidence
Leadership
Quality
Comfort
Style
Loyalty
Status
Adventure
Premium craftsmanship
This is NOT a cheap pet store look. This brand makes gear to last even when used daily and trips to the beach for swims
REQUIRED FINAL FILES FROM WINNER
Winner must provide:
Logo Files
AI / EPS vector files
SVG
Transparent PNGs
High resolution JPGs
Black versions
White versions
Simplified rubber patch versions
Artwork Files
Print-ready banner artwork
Trailer signage files
Car sticker artwork
Editable layered source files
Branding Extras
Font names used
Colour palette
Commercial usage rights included
DESIGN NOTES
Please ensure:
Artwork can scale to large banners cleanly
Logos remain readable at small sizes
Branding works on dark and light backgrounds
Designs are suitable for embroidery, patches and print
BONUS POINTS FOR
Strong originality
Premium fashion-level branding
Clever dog-related symbolism
Strong typography
Cohesive visual identity system
Market-stall impact
Designs that feel instantly “brandable”
ATTACHED INSPIRATION
Attached:
Photos of the wood-panel trailer/display aesthetic
Existing visual inspiration for the direction
Use these as part of the creative inspiration process.
FINAL NOTE
We are not looking for generic paw-print logos copied from the internet and that means no AI either!
We want a designer with vision.
Create something unforgettable.
Good luck!!!!
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