Sub-Brand Logo Echoing Parent Identity

• Status: Open
• Prize: $50
• Entries Received: 0

Contest Brief

I’m spinning up a sub-brand that will speak to a new market segment, and I need a logo that instantly feels part of our family while carving out its own modern, innovative voice. The parent logo’s color palette and its signature font are non-negotiable anchors; they should flow naturally into the new mark so brand recognition is immediate. Beyond that, you have creative freedom—clean geometry, clever negative space, dynamic gradients, whatever best signals forward-thinking energy.

The finished work has to scale from social avatars to large format print and stand up equally well on light or dark backgrounds. To make downstream use simple for my in-house team, I’ll need:

• A primary vector logo (AI/EPS) plus horizontal and stacked variations
• High-res transparent PNGs and an SVG for web
• A one-page spec sheet detailing hex/RGB values and the exact font files or licensing source
• A concise rationale outlining how the design maintains lineage with the parent brand while appealing to the new audience

I’m happy to share the existing brand guidelines and logo files once we connect. If this sounds like your kind of challenge, please tell me how you’d approach the modern spin while honoring the legacy look, and include a couple of relevant portfolio pieces that spotlight similar bridging work.

Recommended Skills

• Adobe Illustrator
• Adobe Photoshop
• Animation
• Branding
• Graphic Design
• Illustrator
• Logo Design
• Vector Design