Mailchimp is a free platform that is ideal for small and growing businesses. It has a lot of competition as it an online email tool for business.

A running list of subscribers is kept, and Mailchimp can provide a plug-in for a separate website, so the user can have the email addresses from the main consumer website into the email contacts list.

An email can be composed that is identical to another with only minor details changed. Mailchimp can then provide information about which email was more effective - and so can give the business valuable insight into which subject line or title gains the most opens. This will help a company to build their business.

Mailchimp offers templates for email, and the consistent use of a sales template or sales satisfaction template can produce a cohesive theme and memorable design. This increases trust in a brand, and makes the colors more memorable. No coding is required from the user, and therefore it is accessible for any small or large business. 

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