We all interact with the internet every day, and appreciate how easy and functional it is when it comes to completing our objective. However, all of web design wouldn’t be able to happen if it wasn’t for those who “sketch”, or essentially lay out the design of countless websites, and outline how exactly the websites will function.
Those who sketch are expected to research tremendously before designing a website that can lead to an optimal user experience. Of course, websites do not just pop out of thin air. The sketching and wireframe stages of website design can help to communicate the values of a certain company or platform, as well, which can lead to brand recognition, and ideally, brand loyalty.
Sketching can be very productive for countless companies and platforms, as it allows for the brainstorming process to lead to innovative ideas that could change the path of your company forever. It also can be productive in terms of workflow, and can help to identify potential issues with user experience before they are actually implemented.