Twitter Jobs
Twitter is an online social media platform that connects users from all over the world, giving them the opportunity to share their opinions, promote their products, create conversations and more. A Twitter Expert is someone with a strong understanding of the platform and how it works, and knows how to put it to use for promoting your business and generating leads. With their assistance, you can help to optimize your tweets for maximum visibility, increase engagement with your followers, create custom hashtags and campaigns that will catch the eyes of potential clients, build your presence on Twitter, grow your followers base and much more.
By hiring a Twitter Expert on Freelancer.com, businesses can benefit from expert-level strategies crafted especially for them in order to make sure they will reach their target audience, increase brand awareness and sales. Our Twitter Experts can create content that your customers will love while also helping you cultivate relationships with influencers and other companies in order to bring even more exposure to your brand.
Here's some projects that our expert Twitter Experts made real:
- Developing custom content for businesses with specialized hashtags;
- Creating an optimal schedule for tweeting content;
- Increasing engagement through strategic approaches;
- Helping organizations reach their target audience;
- Joining conversations and researching trends within their industry;
- Employing paid tactics to promote campaigns;
- Tailoring promotional campaigns for various locations.
With the help of a Twitter Expert from Freelancer.com, businesses get the opportunity to have a dedicated set of eyes to make sure their social media strategy is on point night and day. If you're ready to take your business to the next level, just post a project on Freelancer.com and find the perfect Twitter Expert that fits your needs!
Von 158,278 Bewertungen, bewerten Kunden unsere Twitter Experts 4.85 von 5 Sternen.Twitter Experts anheuern
Job Description: 1. - Responsible for managing and operating Japanese social media accounts, including content creation, publishing, and social interaction, to increase brand exposure and user participation. 2. Perform social media data analysis, including user behavior, trends, and audience insights, to provide data support for optimizing strategies and improving social media activity effects. 3. Collaborating with cross-functional teams to align social media activities with overall marketing strategies. Requirements: 1. Fluent proficiency in Japanese. 2. Strong understanding of Japanese social media platforms and trends. 3. Excellent communication and writing skills in Japanese. 4. Ability to work independently and meet project deadlines. 5. Previous experience in social media operatio...
My FB Ad account is disabled for some reason and I need help to setup a new one so I can advertise on Instagram
Music Marketing Project Skills and Experience: - Experience in social media promotion - Familiarity with the genre of music (Pop, Rock, Country) - Knowledge of effective marketing strategies and tactics - Ability to create engaging content for social media platforms Invite to register an account and purchase music creation products: 1. Click on this link: 2. Apply for an account, verify your email, select music and lyrics, and then choose to buy $5 products (actual 9.78 to include commission payment) 3. This little job can actually be done in 15 minutes 4. No fraud, no VPN, only new users Project Details: - I am looking for assistance with social media promotion for my music. - The genre of music for this project is Pop. - The marketing campaign is expected to run for seven days. - The ...
I am looking for an Instagram account manager to handle the following tasks: - Content creation and posting: The manager should be able to create high-quality and engaging content for our Instagram account and post it regularly. Our target audience on Instagram is young adults aged 18-34, so the manager should have a good understanding of this demographic and be able to create content that resonates with them. Posts should be made on the account 3-5 times a week to keep our audience engaged and interested. Skills and experience required for this job: - Strong creative skills and the ability to create visually appealing and engaging content. - Familiarity with Instagram and its features, including hashtags, tagging, and story posts. - Knowledge of the target audience and the ability to...
Project Title: Improve Facebook Feedback Score - Seller Communication - I am looking for a freelancer who can help me improve my Facebook feedback score. - My current feedback score is 4 stars or higher. - I primarily want to improve seller communication to enhance customer satisfaction. - I am open to suggestions and would appreciate guidance on how to improve my feedback score. - Ideal skills and experience for this job include: - Proficiency in Facebook business tools and analytics - Strong understanding of customer service and communication strategies - Experience in managing online reputation and feedback systems - Ability to analyze feedback data and identify areas for improvement - Creative problem-solving skills to address customer concerns effectively - Excellent writ...
Project Title: Facebook Ads for Brand Awareness Target Audience: - Men Main Goal: - Brand Awareness Desired Ad Format: - Single Image Project Description: We are looking for a skilled Facebook ads specialist to help us create and manage a brand awareness campaign targeting men. The main goal of this campaign is to increase our brand's visibility and reach among our male audience. Responsibilities: - Develop an effective Facebook ad strategy specifically tailored to target men. - Create compelling and eye-catching single image ads that effectively communicate our brand message. - Optimize ad campaigns to maximize brand exposure and reach. - Monitor and analyze ad performance, making necessary adjustments to improve results. Ideal Skills and Experience: - Proven experience in crea...
Automated Faceless Social Media I want to have constant content posting to generate traffic and then have ad integration for revenue - Social Media Platforms: TikTok, YouTube, Snapchat - Required Skills: - Experience in developing automated systems for social media platforms - Proficiency in API integration for TikTok, YouTube, and Snapchat - Knowledge of social media algorithms and trends - Project Requirements: - Create an automated system that can handle content scheduling for TikTok, YouTube, and Snapchat - The system should allow users to schedule and publish posts on these platforms - Ideal Freelancer: - The ideal freelancer should have a strong background in social media automation and be able to provide detailed project proposals - Experience in developing...
I am currently in search of a skilled and creative Social Media Manager or Social Media Marketer for a 3-month project in Rajasthan. The chosen candidate will have the opportunity to stay in the region during this period. Job Description: I require an individual who can proficiently manage my social media platforms, creating engaging content and writing captions in Hindi. Your role will involve strategizing, scheduling, and curating posts that align with my campaign's vision and style. Key Requirements: Proven experience in social media management or marketing. Exceptional proficiency in both written and spoken Hindi. Ability to craft compelling and culturally relevant captions in Hindi. Familiarity with current social media trends and platforms. Strong analytical skills to track a...
I'm looking for a creative freelancer who can help me develop and produce videos for my Instagram page. The videos will need to be fresh, modern, and have an edge that stands out from the clutter. I have no specific theme or style I'm thinking of, so I'm open to your ideas. I want to utilize a variety of videos – maybe even some unexpected formats – to keep my followers engaged. I will need videos regularly produced, so it will be a great opportunity for an ongoing collaboration. I'm looking for someone who is passionate about creating inspiring content that can help take my Instagram to the next level.
I'm looking for some some to manage my social media accounts for afterfurniture.com. idea experienced driving high value of customers to the site. two posts per day.
More details: What is your current subscriber count? 2218 What is your target number of views for each video? 5000-10000 What is the average duration of your videos? Less than 5 minutes Looking for someone who can increase my views and the duration and subscribers on my videos
I am in need of a social media marketer and digital marketer who can help me with advertising, listing my products on e commerce sites and selling my products. Social Media Platforms: - Facebook - Instagram - Twitter - Youtube Target Audience: - I have a specific target audience in mind. Main Goal: - Boost product sales. Ideal Skills and Experience: - Proficient in social media marketing and digital marketing strategies. - Experience in running ads and selling products on various social media platforms. - Ability to identify and target specific audiences. - Knowledge of effective techniques to boost product sales. - Strong communication and analytical skills.
Social Media Marketing Project I am looking for a social media marketing expert to help me generate leads for my business and increase brand awareness. Platforms: - Instagram: Currently using this platform for my business. Primary Goal: - Generate leads: My main objective is to generate high-quality leads through social media marketing. Content Ideas: - No specific ideas: I am open to creative suggestions and ideas from the expert. Skills and Experience: - Strong knowledge and experience in social media marketing - Proven track record in generating leads through social media - Creative thinking and ability to come up with engaging content ideas - Familiarity with Instagram and its advertising features - Excellent communication and collaboration skills
Queridos clientes potenciales, Espero que se encuentren bien. Mi nombre es Manuel, y soy un apasionado productor musical con años de experiencia en la industria. Me complace anunciar que estoy ofreciendo mis servicios de producción musical, masterización final, grabación de voz y beats exclusivos en línea a un precio muy competitivo. La música es una forma de arte que puede transmitir emociones, contar historias y conectar con las personas de una manera única. Mi objetivo es ayudarte a dar vida a tus ideas musicales y aportar un toque profesional a tus proyectos. ¿Qué puedo ofrecerte? Producción Musical: Convierto tus ideas en pistas musicales completas, utilizando una variedad de géneros y estilos musicales. ...
Project Description: Social Media Marketing Our client is seeking a skilled social media marketer to help them build brand awareness on Instagram & YouTube Channel. The ideal candidate will have experience in creating and implementing successful social media campaigns with a focus on brand awareness. Platforms: Instagram Primary Goals: Brand Awareness Content Type: User-Generated Content Skills and Experience: - Proven track record in developing and executing successful social media campaigns - Strong understanding of Instagram's algorithms and best practices - Ability to create engaging and shareable user-generated content - Familiarity with social media analytics and ability to track and report on campaign performance - Knowledge of current trends and best practices in soc...
Project Title: Social media influencer I am looking for a social media influencer who primarily focuses on Instagram to create lifestyle posts for all ages. Ideal Skills and Experience: - Strong presence and following on Instagram - Experience in creating engaging and visually appealing lifestyle posts - Understanding of different age demographics and ability to create content that appeals to all ages
I am looking for someone to help me with the promotion of a new fiction book. My target audience is adult readers and I want to specialize in Social Media Marketing to reach them. The task will involve creating and managing a promotional campaign on social media platforms such as Twitter, Instagram, Facebook, etc. Additionally, I would like the freelancer to come up with creative ideas to increase and maximize the book’s visibility. This includes creating promotional content and graphics, scheduling posts, running ads, and engaging with followers. Furthermore, I would like some assistance with collecting reviews and feedback from readers. Finally, I would also like the freelancer to track the promotion’s success and to offer their insights for future improvements.
Project Title: YouTube Promotion Goal: Increase subscribers and watch time to reach a target of 3000 hours Target Audience: Yes, I have a specific demographic Budget: After completion of target, I am willing to pay between 500 RS to 1000 RS Skills and Experience: - Proven experience in YouTube promotion and increasing subscribers and engagement - Familiarity with YouTube analytics and strategies to optimize watch time - Knowledge of targeting specific demographics for effective promotion - Ability to create compelling content and implement marketing techniques to attract new subscribers - Strong communication and collaboration skills to work with the client and understand their specific goals and requirements.
I am looking for a skilled freelancer who can help me boost my Instagram account with more followers. With a current following of 304K, I am seeking a rapid increase in followers within a week. My goal is to achieve more than 350K followers within short time. Skills and Experience: - Proven track record in successfully increasing Instagram followers - Expertise in implementing strategies for rapid follower growth - In-depth knowledge of Instagram algorithms and best practices - Strong understanding of target audience demographics and engagement tactics - Proficient in using analytics tools to track and measure follower growth - Creative thinking and ability to develop unique and engaging content to attract new followers
I am looking for a freelancer who can help me publicize my healthcare products available on various eCommerce platforms. The ideal candidate should have experience in social media advertising and be familiar with platforms such as Shopify, meesho, flipkart, and Amazon. The project involves promoting the products through social media advertising, targeting potential customers and increasing brand awareness. If you have a proven track record in social media advertising and are familiar with the eCommerce platforms mentioned, I would love to hear from you.
Hi, I'm looking for someone to help me create an effective social media campaign for my brand. The primary focus of the campaign will be on Instagram and snapchat, with the ultimate goal of generating leads and sales. My budget for the campaign is less than $500. If you think you have the skills and expertise necessary to create an effective and successful campaign within this budget, please get in touch!
Objective: Increase brand awareness Target Audience: All ages Budget: No, I am open to suggestions We are looking for a skilled freelancer to promote a post on Facebook. The objective of this project is to increase brand awareness among all age groups. We are open to suggestions and do not have a specific budget in mind. We got a facebook page at WE CANNOT RUN ADS BECAUSE OUR ADS ACCOUNT IS BLOCKED. However, we need to boost (advertise) a post to a specific audience in Greece. We would like to hire a freelancer who will be able to complete this job (maybe use a third account to advertise the post as an external link). Our aim is to get people to know about the post and also get more people like our Page. Concerning your payment, please provide your FINAL PRICE (no negotiations pleas...
I’m looking for a freelancer to help me to gain users for an app specifically tailored towards college students. The app focuses on merchandising, including items such as apparel, accessories, home decor, and more! My target demographic is college students, so I will be relying heavily on On-Campus Advertising to reach the most people. The key feature and selling point of this app is that it includes a unique social network specifically designed for college students. This gives them a chance to connect with each other and discover products that their peers are enjoying and buying. There is also a reward system in place to further engage users and grow user loyalty. I need help getting the word out there and gaining more users, so I'm looking for a freelancer who can help me ...
Title: Digital Marketing for Lead Generation - Looking for a digital marketing expert to focus on social media management - Target audience is older adults - The main goal of the social media campaign is lead generation Skills and Experience: - Proven experience in social media management and lead generation - Strong understanding of older adult demographics and how to effectively reach them - Expertise in creating and implementing strategies to generate leads through social media platforms - Familiarity with various social media platforms and their algorithms - Ability to analyze data and metrics to optimize campaigns and drive lead generation - Excellent communication and writing skills to create compelling and engaging content that resonates with older adults - Knowledge of effective...
Hi, my name is Komal Panchal and I am in need of assistance with digital marketing. I specifically require help with social media marketing. So I am looking for skilled web developers and graphic designers who can provide quality assistance with my project. I am hoping to have the work completed within a month, so someone who can deliver the project in a timely manner is preferred. My primary concern is that the services provided should be of the highest quality, which is why I'm seeking reliable and professional freelancers for the job. Please contact me if you're able to help me out with this project.
Project Description: Twitter Engagement - Followers and Impressions Target 1 : 500 Followers before 2nd October Target 2 : Hitting 1.5M Impressions within 3 months Payment plans and details to be discussed accordingly - My main goal for increasing Twitter engagement is to increase both followers and impressions. - The targeted audience for this project is adults. - I do not have a specific content or content strategy in mind. Ideal Skills and Experience: - Social media marketing experience - Knowledge of Twitter marketing strategies - Ability to analyze data and make recommendations for increasing engagement - Creativity in developing engaging content - Familiarity with targeting adult audiences - Ability to stay up to date with current trends and best practices in social media mark...
Social Media Campaign on Facebook - I am looking for someone to create and manage a personal social media campaign on Facebook. - The campaign will run for a duration of 1 month. - The ideal candidate should have experience in creating engaging content for Facebook. - They should be skilled in managing and monitoring social media campaigns. - They should have a good understanding of Facebook analytics and be able to track the success of the campaign. - The candidate should have excellent communication skills and be able to effectively engage with the target audience. - They should have a creative mindset and be able to come up with innovative ideas to attract and retain followers. - A strong understanding of the target audience and their preferences is crucial. - The candidate should be a...
I am looking for assistance with managing my social media platforms. Specifically, I am in need of someone experienced in creating quality content for Instagram with each post consist of text posts. I need somebody to manage the platform a few times a week. If you believe you have the necessary qualities and qualifications to handle this type of task, then I invite you to apply for this project.
I am looking for a skilled freelancer to help me promote my Facebook page and attract more followers. Skills and experience needed for this project: - Proven track record in successfully promoting and growing Facebook pages - Expertise in social media marketing and strategy - Knowledge of Facebook algorithms and best practices for organic growth - Ability to target and attract a global audience - Creative thinking and ability to come up with engaging and compelling content - Proficiency in data analysis and reporting to track the progress and effectiveness of the promotion - Excellent communication and collaboration skills to work closely with me and understand my goals and target audience - Time management and ability to deliver results within the specified timeframe If you have the skil...
I am looking for a social media marketing expert who can help me increase product sales through Facebook. Skills and experience required: - Proficiency in Facebook marketing strategies and techniques - Experience in creating and managing successful Facebook ad campaigns - Ability to analyze and optimize Facebook ad performance to drive sales - Knowledge of audience targeting and segmentation to reach my specific target audience The ideal candidate should be able to: - Develop a comprehensive social media marketing plan focused on Facebook - Create compelling and engaging content that resonates with my target audience - Implement strategies to increase brand awareness and drive traffic to my website - Track and analyze metrics to measure the success of the social media marketing efforts ...
I am in need of an expert in social media marketing to help me establish social media accounts and promote my etsy store. My primary goal is to drive sales and branding with this campaign, so I'm looking for someone who can help me achieve this on a budget. The focus of the campaign should be directed towards Facebook & Pinterest, but I am open to suggestions about other platforms such as Instagram, etc. If you are interested in this project, please contact me as soon as possible. Thanks!
I'm looking for a skilled social media affiliator to help me with my social media campaigns. The freelancer should have expertise in working with Instagram and be capable of creating content for social media plan is to post 3 times a week to maximize my visibility across that platform. If you have experience with creating engaging social media content, and know how to effectively manage Instagram accounts, then I would love to chat with you about this project.
Project Title: Social media marketing Platforms: - Focus on Facebook as the primary social media platform for the marketing campaign Allso instagram Snapchat Tik tok Goal: - The primary goal of the social media campaign is to drive sales for the client's brand and maximise app downloads Budget: - The budget for the social media marketing project is less than $200 Skills and Experience: - Experience in running successful Facebook advertising campaigns - Proficient in creating compelling and persuasive ad copy - Knowledge of targeting strategies to reach the client's target audience - Ability to analyze campaign performance and make data-driven optimizations - Understanding of e-commerce and online sales tactics
I am looking for a freelancer to run Facebook ads and create daily social media posts for my local grocery app for a period of 30 days. Target Audience: Local Product: grocery Product Monthly Ad Budget: ₹7000 Ideal Skills and Experience: - Experience in running successful Facebook ad campaigns - Knowledge of social media marketing strategies - Ability to create engaging and visually appealing social media posts - Familiarity with local audience targeting techniques - Strong communication and collaboration skills
I am looking for a skilled social media marketer to help me improve sales and generate new leads conversion through Facebook. Platforms to focus on: - Facebook , Google, Instagram Main goal: - Improve sales conversion Specific content/promotional ideas: - No, I am open to anything Ideal skills and experience: - Proven track record in driving sales through social media platforms - Knowledge of Facebook advertising and targeting strategies - Creativity in designing engaging content - Experience in analyzing data and optimizing campaigns for maximum results
I am looking for someone to create social media graphics and videos with a creative and artistic tone for multiple platforms. Specifically, I would like the graphics and videos to be created for Instagram, as well as other platforms such as Facebook and Twitter. I am looking for more than 7 graphics and videos in total, and need them to be professional yet creative. If you have experience in this field, I would love to hear more about your work and how you could help with my project.
I am looking for someone to create social media graphics and videos with a creative and artistic tone for multiple platforms. Specifically, I would like the graphics and videos to be created for Instagram, as well as other platforms such as Facebook and Twitter. I am looking for more than 7 graphics and videos in total, and need them to be professional yet creative. If you have experience in this field, I would love to hear more about your work and how you could help with my project.
Increase Instagram and Facebook Engagement for my Sports Show Room I am looking for a freelancer who can help me increase the engagement on my Instagram and Facebook pages. Current Engagement Rate: Less than 1% Specific Results: - Improve overall brand visibility - Increase followers - Boost post likes and comments Target Audience: Local community Ideal Skills and Experience: - Experience in social media marketing and management - Knowledge of sports industry and trends - Ability to create engaging and compelling content - Familiarity with Instagram and Facebook algorithms and best practices - Understanding of local community engagement strategies If you have a passion for sports and the skills to help me achieve my goals, I would love to work with you on this project.
I am looking for a freelancer to manage my Twitter account related to the stock market. The main goal of managing the account is to increase followers and engagement. Skills and Experience: - Experience in managing Twitter accounts and successfully increasing followers and engagement. - Knowledge and understanding of the stock market. - Ability to create and post engaging stock market analysis content. - Familiarity with using social media management tools. - Strong communication skills to effectively convey information related to the stock market. Responsibilities: - Create and post stock market analysis content on a regular basis. - Monitor and analyze engagement metrics to optimize content strategy. - Stay up to date with the latest news and updates in the stock market. - Collaborate...
I am looking for an experienced freelancer who can help me take my social media marketing to the next level. My main goal is to use social media marketing to increase sales for my business. The platform I am focused on is Facebook, as I believe it has the greatest potential for growth. I am looking for someone who is highly knowledgeable in social media marketing trends and how to best create strategies to achieve my goals. The person should be familiar with the latest technologies and 3rd party applications that can complement the promotion of the brand. Creativity, artistry and a passion for marketing are all qualities I am looking for in the ideal freelancer. The successful candidate must also have a solid understanding of SEO and web analytics, as well as experience developing and ex...
As a professional dungeon master, I am looking to increase my presence on social media. I have chosen to focus on Instagram and Twitter as my primary platforms. I want to create game-related content to share with my followers in order to develop my profile and engage with the community. I am looking for consistent, quality content to be posted once a week. I want someone who will be able to communicate regularly and reliably to ensure everything runs smoothly. I’m eager to create a strong presence for myself on social media and would be willing to invest in get the project done properly.
I am looking for a Project guy to take over multiple ecome biz. partner or $$$ or who can assist me with LinkedIn marketing, specifically in content creation and posting. Goals: - The main goal of the content I want to create and post is to increase brand awareness. Audience: - I have a specific audience that I want to target. Ideal Skills and Experience: - Experience in LinkedIn marketing and content creation - Strong understanding of branding and brand awareness strategies - Ability to create engaging and informative content - Knowledge of LinkedIn algorithms and best practices for maximum reach and engagement
I am looking for a social media manager to handle the promotion of my book on Twitter. The main focus of this project is to promote the book and increase its visibility on the platform. Skills and experience required for this job: - Proven experience in managing social media accounts, particularly on Twitter - Strong knowledge of Twitter's algorithm and best practices for engagement and promotion - Excellent writing skills and ability to create compelling and engaging content - Familiarity with the book industry and ability to tailor social media content to target book readers and enthusiasts - Ability to create and schedule social media posts once a week - Experience in tracking and analyzing social media metrics to measure the success of promotional efforts If you have a passion ...
I am looking for a social media expert and Google Business account expert who can work with me on a daily basis. Tasks: - Managing social media accounts - Creating engaging content - Optimizing Google Business account Requirements: - Experience in managing social media accounts and creating engaging content - Expertise in optimizing Google Business accounts - Ability to work on a daily basis Preferred frequency of posting on social media and updating the Google Business account is daily.
I am looking for a social media marketing expert to help me generate new leads for my brand on Facebook. Platforms: - The primary focus of this campaign will be Facebook and Instagram. Goals: - The main goal of this campaign is to generate new leads for my Product for 30 Days. Content: - I would like to use image and Video posts for my Corporate Gift Business for everyday (30 Days) Ideal Skills and Experience: - Proven experience in social media marketing, specifically on Facebook and Instagram. - Ability to create engaging and visually appealing image posts. - Knowledge of lead generation strategies and techniques. - Familiarity with Facebook's advertising platform and targeting options. - Strong analytical skills to track and measure the success of the campaign. - Excellent...
I'm looking for someone to help me grow my permanent make up business through social media. I am currently using instagram and Facebook as my main platforms, but I am open to other social media platforms if they can bring more success. I have a specific target demographic in mind, so I am looking for an expert social media marketer who can help me reach and connect with that audience. My ultimate goal is to generate leads and sales through the use of social media. I'm looking for someone with extensive experience in this field who can develop a comprehensive strategy to help me reach my goals. This project requires creativity, resourcefulness, and an understanding of the permanent make up industry. If you are the perfect fit for this project, please get in touch!
A growing digital studio, with offices in Santa Monica, California, will collaborate with successful influencers to create up to $10k worth of Merch. You get a percentage of sales. My cousin (a 20-year literary agent with WME and UTA) is the president. He works directly under the co-founders (a former major Hollywood studio exec and a big budget action film director). Anyone interested, please forward me your resume and links to your social media platforms. I will do my best to promptly respond to all serious inquiries. Thank you.
I am looking for a freelancer who can help me achieve the monetization requirements for my YouTube channel. Currently, I have between 1k and 4k subscribers and more than 4k total watch time in hours. My goal is to achieve these monetization requirements within 1-2 months. Skills and Experience: - Experience in YouTube channel growth and monetization strategies - Knowledge of YouTube policies and guidelines for monetization - Ability to create engaging and high-quality content to attract more subscribers and increase watch time - Familiarity with SEO techniques and keyword optimization for YouTube videos - Understanding of social media marketing and promotion to increase channel visibility - Strong analytical skills to track progress and make data-driven decisions for channel growth If y...
I am looking for a digital marketing expert to help me with the marketing of my app. I need help defining my goals for the campaign, as I want to increase online visibility and traffic. The target audience for the campaign includes both businesses and individual consumers. Ideal skills and experience for this job include: - Experience in digital marketing, specifically in app marketing - Knowledge of social media marketing, search engine optimization, and email marketing - Ability to define clear goals and objectives for the campaign - Experience in targeting both businesses and individual consumers.