Please read Chapter Nine entitled "Protecting Innovation" and chapter Ten entitled "Organizing for Innovation" and focus on the two chapter's case studies and answer the following questions:
What will determine how long the success of services like iTunes endures?
How does Google’s culture influence the kind of employees it can attract and retain?
Some analysts have argued that Google’s free-form structure and the 20% time to work on personal projects is only possible because Google’s prior success has created financial slack in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors?