Academic Writing, 2 papers

In the following pages, further details of each assessment component are presented along with expectations in relation to prior preparation and completion. Assignment 1– Individual Report. Length of report: 1000 - 1200 words. . Learning Outcomes Accessed The learning outcomes accessed are (i), (ii) and (iii) as presented on page 7 of this study guide. Requirements & Expectations A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment [login to view URL] organisation can be either a Singapore or an International company; they can be a service provider or a company that produces a physical product. You should provide information about the organisation’s background, current operations, service or product offerings, product positioning, geographic markets, financial situation, distribution network, etc vis a vis its competitors. Description Max % i Provide an elaborate background about the organisation and its competitors. 20 % ii Clearly Identify Strengths, Weaknesses, Opportunities’ and Threats 30 % iii Discussion and Explanation of SWOT elements 30 % v Layout of report, professionalism, English – grammar & spelling. 10 % vi Referencing (In text citations & Reference List). At least 5 references are required from 3 sources for this entire report. 10 % Total 100% General Layout of Written Assignment 1st page: assignment submission form, 2nd page: Student’s cover page with indication of word count. 3rd page: Table of Contents followed by body of assignment. Assignment must be in report format with headings and sub-headings. Type written with Times New Roman or Arial font size:12. 1.5 or 2x line spacing. Single or double side printing. Reference list is on the last page. . Assignment 2: Individual Report. Length of report: 2,000 – 2,500 words. This is the major piece of coursework for this module. It is designed to develop knowledge and practical ability in creating a marketing plan LEARNING OUTCOMES ACCESSED The learning outcomes accessed are (i), (ii), (iii), (iv), (v) & (vi) as presented on page 9. REQUIREMENTS You will be working , through the creation of a marketing plan for an organisation of your choice identified in Assignment 1. The marketing plan will be developed during the course of the of the lectures , each with element of the marketing plan constructed by applying the theory from the chapters in the text. You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement. The Marketing Plan must be presented in Report Format using Harvard Referencing Style and include an Executive Summary along with a Table of Contents. See page 240 through to 244 of the textbook for an example of marketing plan format . General Layout of Written Assignment 1st page: assignment submission form, 2nd page: Student’s cover page with indication of word count. 3rd page: Table of Contents followed by body of assignment. Assignment should be in report format with headings and sub-headings. Type written with Times New Roman or Arial font size:12. 1.5 or 2x line spacing. Single or double side [login to view URL] list on last page.