AN EXAMPLE OF 2 BLOG POSTS i WOULD NEED:
Marketing Opportunity: 20% off History Books in August
For the entire month we might put 10,000 history books on sale.
Week 1 sales feature 20/21st Century War Histories
Week 2 sales feature Maritime History
Week 3 sales feature – American History
Week 4 – sales feature - Summarizing weeks 1 - 3 and driving “HURRY sale ends” messaging
Week 1 Blog plan
Landing Page: [login to view URL] (featuring 60 war history books, some by women authors)
Week 1 Blog title: The Women War Correspondents
400-600 words on who the major female war correspondents have been. Who they were and why they’re important
Keywords: used books, second hand books, rare books, out-of-print
Links: [login to view URL]
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Week 1 2nd Blog title: From the Crucible of War (War Correspondents that went on to have successful peace-time writing careers:
Keywords: used books, second hand books, rare books, out-of-print
Links: [login to view URL]
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[login to view URL]
These briefs would be available 1-2 weeks before the publication date.
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