Design a marketing email directed to american accounting professors. The purpose of the email is to get the professor to revew an ebook about writing a business plan for use in their class. The evaluation copy of the ebook is free to the professor. The book is generally used as a companion text to another main textbook for a class. The book has been used by thousands of students in many universities for the past 3 years.
Develop a subject line of the email around these concepts:
Adopt this book
Adopt this accounting text
Adoption for Summer and Spring
Great adoption for Summer and Spring
Great accounting adoption for Summer and Spring
Major student related benefits for professor to use in the class:
Students are more engaged in the class with this textbook
Designing a business the student likes is motivating for the student
The business plan project reinforces all of the accounting principals taught in the class.
Students get many valuable takeaways from the business plan project which they can use at work or to start their own business.
It is easy to read. Uses a step by step approach so students are never overwhelmed.
It works well as an individual, team or class assignment.
The ebook is very affordable at $44.95USD
Major professor related benefits for using the book.
The book is very to quickly integrate in their class. Easy up and running adoption
It works very well in 8 or 16 week semesters
The examples in the book are based on the types of businesses most students chose for their business plans.
The ebook is filled with videos and links to subject matter experts
It consistently produces successful professor/student outcomes
The feedback guide included in the Instructor Resources cut the professor's grading time by 80%.
Included with the book for students is:
The textbook, 'A Good Business Plan is a Beautiful Thing'
A MS Word business plan template workbook
7 Excel modeling tools.
Included with the book for professors is:
Professionally prepared MS PowerPoint slide deck
Test bank of questions and answers for developing examinations
A Feedback Guide which cuts grading time by 80%
The textbook, 'A Good Business Plan is a Beautiful Thing'
A MS Word business plan template workbook
7 Excel modeling tools.
Here's how the professor gets the free evaluation copy of the textbook:
1) Professor gets the email and simply hits the reply button
2) Professor types the name and number of the course for which the ebook will be used.
3) Professor hits the send button.
4) Within 24 hours, we will send the professor a link to the download site and an access code
5) The professor goes to the sight enters the access code and downloads the ebook.
Attached is a copy of book cover
The website for the book is : [login to view URL]