Digital & Social Media Strategist

We are a fashion tech startup based in Asia Pacific looking for an energetic, tech savvy, task oriented freelancer to play the leading role in our digital & social media strategy. Open to anyone who can commit for at least 6 weeks, up to 12 weeks in preparation for our beta launch in Feb 15. •Develop and lead digital & social strategic plans. •Oversee all aspects of the strategic execution of content and visual presentation of campaigns and brand within the digital and social space. •Actively manage Social Media marketing and communications campaigns reporting in a timely manner and shifting strategy to take advantage of emerging opportunities. •Develop content marketing network and outreach to build blogger relationship efforts. •Develop functional strategies to monitor customer sentiment, comments, and feedback from across the web. •Establish KPIs (Key Performance Indicators) for lead generation, digital, and social media success and monitor campaigns and platforms providing qualitative and quantitative data within recommendations for plans and strategy. •Provide regular data-driven reporting illustrating ROI.