Design in Flash

Writing a description about your own project can be hard. Really hard. You’re trying to describe something that has potentially consumed your life for years. So many ideas, so many struggles, and maybe even a philosophy, or two. Where on earth do you start? Well, you start by realising that the media don’t want you to write your epitaph. All they really want out of your first 300 words is a summary of your project. Keep it simple, keep it factual and you’ll find writing a project description is a lot easier than you think. In this post we’re going to show you a writing technique to give you a structure in writing your first 300 words, but before we do, let’s have a quick look at two reasons why those first 300 words are important: Reason number one is that it makes it easy for the media to understand your project. Everyone’s busy, and editors want to know the crux of the story as quickly as possible. Respect their time and they’ll love you for it. The second reason is that many online publications will use your first couple of paragraphs as their text content. They’re not writing long-copy stories, so they just want something that describes the project concisely, which they can copy and paste. You can think of the first 300 words, therefore, as the default story of your project.