Arizona SciTech Festival

Arizona SciTech Festival – is a two month event encompassing hundreds of science, education, technology and outreach events throughout the state of Arizona. The festival is organized by Arizona Technology Council and Arizona State University in Phoenix AZ. highlighting the educational, cultural and economic impact of science and technology in the state. Arizona SciTech Festival events include hands-on activities, talks, lab tours, exhibits and performances for all ages. Many of the festival's 198 scheduled activities will be hosted by museums, universities, businesses with science technology connections. Assignment – 1-Create a new identity logo for the Arizona SciTech Festival brand. Graphic identity that will be able to accommodate a position line (tag-line). The brand logo development should capture the brand energy into an exciting new look, tone, attitude and feel logo identity. Promise – The Arizona SciTech Festival is the first to merge Arizona’s science, technology and society by demonstrating how advances in science, knowledge and technology impact everyday life. Support – Because the Arizona SciTech Festival is committed to exploit the state’s research, science and technology strengths. To create a local and national image of Arizona as a place where opportunities exist, innovations regularly occur, and where intellectual ideas are shared & cultivated. Brand Personality – Arizona SciTech Festival character is that of an entrepreneur spirit with a tenacious inner passion, a visionary who is trained for Strong Man competitions (the long hall and slow grid of competition) but prefers to run the steeplechase (fast paced, overcoming obstacles daily, visionary, light on our feet) as sitting down and pitching a big idea to executive management groups for the betterment of the community. FAQ What is the exact name you would like in your logo? Arizona SciTech Festival Do you have any other info or links you want to share? The action we want the target to take? How should the target feel and think? Target markets finds very interesting the brand name, Festival description and seeks more information about the Festival. A break-through identity quality that’s intrusive enough to be target receptive. “I want to Discover More.” What should the target do? Visit the website…navigate the Festival and programs of interest. Be the first to experience Arizona’s First Statewide Science, Technology Festival Talk about the Festival and viral messaging. Be mentors, advocates. What are the top 3 things you would like to communicate through your logo? 1-Incorporate a “discovery” look, tone, feel, character of the brand personality 2-Design into the logo a “Southwest” feel 3-Design, color pallet that has energy, fun, confidence a look of learning 4-Simple but fun, enjoyment, exciting design quality What logo styles do you like (image + text, image only, text only, etc.) APPLE, Starbucks, Firefox, NIKE, Virgin, BMW, Amazon, Quest, UNILEVER, GREEN O, GIRL SCOUTS, DreamWorks