Each week I send an email via MailChimp about the best tasting fresh fruit on sale in supermarkets.
The email has 4 key sections:
a) a photo of a fruit of the week;
b) a list of best tasting fruit;
c) some detail on the list of best tasting fruit;
d) a section on other news of fruit on sale.
Feedback tells me that the email lacks impact and is too complex and detailed. I am being advised to make the message more obvious, for it to be easier to follow for busy people who want quick information and who don't want the detail. Therefore, I want to do the following:
1) make the list (b) more impactful and easy to use for people going shopping for fruit, with the message about taste / flavour being obvious;
2) ensure the detail about fruit on the list (c) is relavent to people going shopping for fruit, e.g. where to shop;
3) create visual balance in the email, especially between photo (a) and list (b);
4) reduce the complexity and detail, which can be held elsewhere, e.g. in a blog on the website.
Ideally, I want a template (PowerPoint?) that can be updated each week and inserted into the MailChimp template that will, as a minimum, hold the improved list (b). It may also incorporate the photo (a), or, alternatively hold thumbnail photos of each fruit on the list - which may be preferable so that people can see what they lool like.
I can reduce or remove the detail in (c) and (d) and place in is a relavent blog.
I think the email is mainly viewed on smartphones, but also has to be compatible with pc/laptops.
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I can start immediately.
Regards Braca
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