Concept & Logo design for Ice Cream shop & Cafeteria

Here is the Logo concept: colours: option#1: Pastel colours option#2: Mumbai colours option#3: vivid colours - royal purple with golden/yellow; or royal blue with matt golden etc. name: Cafe Mumbai Profile: it is a newly launched "Cafe Mumbai" - serving natural ice cream (numerous flavours such as chickoo, sitafal, watermelon, lychee, pistachio flavours) and typical street food from Mumbai along with tea and coffee(s). Requirement: 1. Create Concept /brand identity reflecting some elements of Mumbai. 2. Concept/ branding shall be used in Internal layout / menu's / adverts etc. 3. Create the logo and shop banner Key considerations: The look and feel shall be that of mumbai (could have key locations of mumbai, or newspaper print with mumbai highlighted). We expect 4-5 concepts for initial branding and design - we will choose one concept and then tweak it accordingly a few times until a desirable outcome is achieved. The Logo Kit shall include all digital files - high resolution as well as (GIF and JPG at 72dpi for web), vector files which can easily be resized & used for printing purposes in *.AI (illustrator) format, high resolution image *.TIFF, *.EPS in RGB, JPG colored/grayscale. Other file include layered *.PSD (Photoshop format). Logo design provided for web & print usage (.GIF, .JPG, .AI, .EPS and .TIFF 300 DPI). Final logo in grayscale/black and white format for faxes etc. regards, Farid.