Give OutSmart an identity which will be recognized by every outdoor enthusiast!
OutSmart is a company that creats quality outdoor gear. The main focus of the company is to develop remarkable products..
Now, they are using the initial brand identity and they need to update it.
See attached the initial logo.
For more information, check the website: [url removed, login to view]
We need you to build a cool brand identity. Something that people will be proud to have and brag about it. Also make sure it's smart & simple.
It should have a modern, mature and high quality feeling (but not luxury).
You should create:
* a redesign of the initial logo attached. We will need a standard use + variations for: square, website header, for white background, for dark background, black and white.
* a colour scheme
* a font selection
* package redesign (see attached the ones we are using now) + package elements (background, icons, structure & others)
* web elements for our website [url removed, login to view] (it will be redesigned using these elements)
* email signature - text and graphics, not one graphic
* business card design
* letter head stationary