Hi. My name is Tim Epstein,
…And I believe effective web copy is adherence to today’s web-content-style-guide. The research tells us what type of writing gets your message across to achieve the clicks needed for success. It’s a constant battle that needs to be confronted.
I confront the challenge by keeping up with my education. This May 2015, I received a professional certificate in Web Writing and Social Media Communication from the University of Toronto. Now, I can recite almost every internet style-guide fact and opinion – verbatim (a style guide is a set of standards for the writing and design of documents).
Landing pages:
Landing pages, in my opinion, are the best online advertising platform available today. They are the perfect tool to get noticed, and the perfect tool for start-ups. They are a portable, one-page website, that can be linked to your website, to Facebook, almost anything. With one click, your readers on Facebook are transported to a beautiful, professionally written ad.
Email marketing:
I am an expert in getting the clicks needed for successful email campaigns. I’ve been in charge of thousands of campaigns. Successful campaigns are about experience, and an understanding of the rhythms of the internet.
Direct response marketing:
This old-fashion way of marketing is still a viable alternative. With these, I write a letter which is always accompanied with a brochure. We always use a designed envelope.
Sincerely, Tim Epstein