Design A Theme/Brand for Peak Performance website (Design ONLY for now)

Design and branding ideas needed for a new website selling digital products in the field of improving sports and sports performance. I only want design IDEAS at this stage. The company is called Peak Performance Research. The website url will be [login to view URL] This digital ecommerce store will allow the sports discipline on show in the form of a button to be selected and then the products in that sector will be on display and available, probably on a separate page. Initially only 6 products will be offered in 6 different disciplines. But this will grow to most sports as demand increase. Initial sports are Martial Arts, Golf, Snooker, Basketball, Athletics (ie running), and Darts. There are many many different ways in which this can be done. Your suggestions can be presented in any way you like - skethced, graphical etc etc - when the design is accepted I will need to see a tidy jpeg image. Then we will go to the next level and talk about making the website - new project more money, bonuses etc etc. PLEASE NOTE : You must demonstrate you have an idea of good design and that you understand digital web commerce. Please don't just respond with generic "we can do this for you please select me''. Thats not going to get a response. If you're a designer out there you will know that a little care in responding to this post will merit a far higher chance of selection. Thanks JH