Custom Mrkt

Hello. I have to analyze an article for an undergrad basic marketing class (please do NOT use any higher level MBA marketing ideas). I need it done by 28th Feb Thursday. The instructions are: Evaluate the article (attached) and the author's argument. Look critically at what the author is claiming, evaluate the research methods used, and look for possible problems with or applications of the researcher's claims. You may have to do some additional research about the topic to verify if the author's assertions are right or not. Total needed 20 pages double-spaced Times Roman 12 point font.