Having owned and operated a successful wedding planning and consulting company for over 10 years I have the specific skill set you are in need of to complete this task. Speaking the bridal language is my specialty. I understand the importance and sales tactics required to educate a bride about hiring an event planner. I assist many of my local vendors with the tasks you are requesting as well as their marketing and online social media presence.
Using the provided bridal show listing, we would first prepare an email blast from your company. This email would not be sales pitch but simply a thank you for meeting me at the bridal show and I look forward to the opportunity to provide event planning services for you.
Next I would qualify the list by using the budget column. Specifically targeting phone calls to the higher ends brides that will turn around your company higher revenues. Also, if you have received any kind of leads from the bridal show in the form of sign ups for a drawing etc. we'll cross reference those to the list and be sure to target those that seemed interested in your services.
To finish up we'll help you create an incentive program that encourages the client to schedule the consult. In the past I have seen $ off coupons, partnership discounts with local vendors, and something as simple as free thank you cards.
Finally, together we will create content for an upcoming email blast that will be scheduled for after our time working together. Thank you!