I'm facing an issue with my website in terms of SEO. We had build a website by hiring a freelancer a few months back but are now facing a problem.
So here's the issue :
We basically display embedded PDF docs on our website ( example : [url removed, login to view] ) .
Below the PDF's on each page, we have all the text extracted from those PDF's and displayed it in a div but set the visibility of the div as hidden. Reason for doing this is because if we directly embed the PDF's and display them, google will link [url removed, login to view] on search results rather than the page which actually contains the embedded pdf, which is a problem for us since we wont be able to display ads. Thats why we extracted text from pdfs and set the visibility of hidden since google would then still crawl that embedded text and index all the page.
But as I see, after almost 2 months, all those pages with the text as hidden as not getting any hits so probably aren't even indexed whereas a few pages on the website which have directly the text rather than embedded pdf's are getting lots of hits. So thats the problem.
If you understand the issue properly and can take a good course of action and explain how you'll be solving the issue, we would like to get you on board for this project and many more in the near future.