Monthly Google Ads Lead Generation

My main objective is simple: keep a steady flow of qualified local leads coming into my travel-industry business every month through Google Ads. I’m working on a monthly retainer basis and need someone who can take full ownership of the account—building, optimising, and scaling campaigns without constant hand-holding. Scope of work • Research and build high-intent keyword portfolios and themed ad groups focused on local travellers ready to enquire or book. • Write compelling, on-brand ad copy and create responsive search and Performance Max campaigns that align with seasonal offers. • Set up and maintain accurate conversion tracking with Google Tag Manager and GA4 so every phone call, form submission, or WhatsApp chat is captured. • Continually test ads, keywords, audiences, and landing pages, reallocating budget toward the best-performing areas. • Provide a concise performance report each month highlighting cost per lead, conversion rate, and next-step recommendations. Acceptance criteria A successful month shows a measurable lift in qualified local enquiries at an agreed-upon cost per lead, with clear evidence in GA4 and Google Ads reporting. If you already manage Google Ads for tourism or hospitality brands locally and can hit these lead targets consistently, this retainer should be a great fit.

Project ID: 40627479