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Project Summary The current site appears to be built on Shopify and is not optimized for lead generation. Key issues (owner-noted / observed) include: branding showing “My Store,” storefront/cart artifacts, large unoptimized images, lack of portfolio/case studies, weak CTAs, generic forms, analytics/tracking not confirmed, and potentially non-indexed pages. I want a rebuild that positions the business as a premium, trustworthy builder and drives qualified inquiries for second-storey additions, extensions, renovations, and granny flats in Perth/WA. Objectives Primary goals: Increase qualified leads (quote requests + calls). Improve trust and credibility (portfolio, testimonials, credentials, process). Meet performance targets aligned to Core Web Vitals thresholds (p75): LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1. Establish strong technical SEO foundations (indexability, metadata, schema, sitemap/robots, clean URLs). Ensure WCAG 2.1 AA compliance. Scope of Work and Deliverables Scope of Work Discovery: confirm target services, service areas, differentiators, and conversion requirements. IA + sitemap proposal and wireframes. Visual design aligned to brand (or a light refresh if needed). Build + CMS configuration, content migration, and launch. Required Pages/Content Home Services (overview + individual service pages) Projects / Portfolio (gallery + case-study template) About (team/company, credentials, process) Contact (multi-channel + map embed) Blog / Resources Privacy Policy + Terms HTML sitemap page + XML sitemap Deliverables Design mockups (prefer Figma) for key templates. Responsive templates/components (mobile-first). CMS setup, configured editor experience, and documentation. Content migration (existing + new structured sections). Baseline reports: SEO, performance (Lighthouse/PSI/WebPageTest), accessibility (WCAG notes + remediation log). Training docs + recorded walkthrough (admin editing + publishing). Technical Requirements CMS Preference: WordPress (lightweight theme, minimal plugin bloat) for lead-gen flexibility. Alternatives allowed (headless CMS, rebuilt Shopify with storefront removed, etc.), but you must state your CMS choice and justify it in the proposal. Hosting/Deployment Hosting is currently unspecified. Propose recommended hosting options and deployment approach (staging + production, backups, rollbacks, uptime monitoring). Ownership: I require full admin access, exportable backups, and transfer of all assets/accounts. Security HTTPS required; recommend HSTS via Strict-Transport-Security where feasible. Baseline security headers guided by Mozilla HTTP Observatory; note that header grades don’t guarantee full security. Run TLS configuration checks with Qualys SSL Labs. SEO & Performance Requirements Performance PageSpeed Insights is powered by Lighthouse lab testing and includes field data when available; use it as the baseline reporting source. Targets (at launch, excluding third-party limitations): PSI Performance Score: Mobile ≥ 85, Desktop ≥ 95 (or justify constraints). Core Web Vitals: meet “good” thresholds at p75 where field data exists. Implement: modern image formats, responsive images, lazy-loading below the fold, caching strategy, reduced JS/CSS, and performance budgets. SEO Fundamentals Clean URL structure, correct headings, internal linking, canonical tags, and indexability controls. Canonicals should be used correctly to consolidate duplicates. XML sitemap generated and validated; submit via Search Console when access is provided. [login to view URL] configured properly at site root and include sitemap reference. Structured data: implement LocalBusiness (most specific subtype possible) on appropriate pages; include NAP consistency. Local SEO/GMB: provide guidance for optimizing the Google Business Profile and aligning on-site NAP with it. Note: The classic Mobile-Friendly Test was retired (Dec 2023). Use mobile Lighthouse audits + real device testing + Search Console signals instead. Accessibility & QA WCAG 2.1 AA required (including forms, navigation, contrast, keyboard access). Testing: manual keyboard testing, screen reader spot checks (NVDA/VoiceOver), Lighthouse accessibility, and documented remediation. QA: cross-browser (Chrome/Safari/Edge/Firefox) and cross-device testing. Performance QA: Lighthouse + WebPageTest runs; provide before/after and launch baselines. Timeline, Budget, Proposal Requirements, and Evaluation Timeline & Milestones Provide a milestone plan (e.g., discovery → IA/wireframe → design → build → content → QA → launch). Preferred delivery: 4–8 weeks depending on scope; propose your schedule. Budget Provide either fixed-price or hourly, and include three tiers (Low/Medium/High) describing what changes in each tier. Proposal Requirements Proposals must be in English. Include 2–3 relevant examples (builder/contractor lead-gen sites preferred). Describe your approach, CMS choice, plugins/apps, performance strategy, SEO plan, and accessibility approach. Include a prioritized task list with effort (Low/Med/High) and impact (Low/Med/High) per major task. Include a proposed sitemap plus two mermaid diagrams (site structure + conversion flow). Evaluation Criteria Proven results on lead-gen sites (conversion-focused UX). Demonstrated performance optimization and CWV competence. Technical SEO depth: schema, sitemaps/robots, canonicalization. Accessibility capability (WCAG 2.1 AA). Clarity of deliverables, documentation, and post-launch support option. Notes & Constraints Unspecified items (to be clarified during kickoff): Search Console access, analytics/account access, hosting/provider details, current CRM (if any), and final brand assets (logo, colors, typography). I require full ownership of code, designs, content, and accounts upon completion, plus handover documentation and a maintenance/support option.
Projekt-ID: 40236572
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151 Freelancer bieten im Durchschnitt $545 AUD für diesen Auftrag

Hello, ✔️ Seems like you're aiming to transform your Shopify site into a robust, lead-generating platform that speaks to the quality and trustworthiness of your construction services. We recently upgraded a similar site, improving their Google rankings and doubling their lead inquiries within three months. We're a team of seasoned SEO specialists with over 8 years of experience, Top Rated on platforms like Freelancer, and have successfully completed numerous projects with an impeccable track record. Our expertise lies in crafting SEO-focused websites that not only perform but elevate your brand. For you, we'll ensure a seamless transition to WordPress, optimizing performance to meet and exceed Core Web Vitals, and embedding the strong SEO foundations you require. This means more visibility, more leads, and a more reputable online presence tailored for your services in Perth/WA. Imagine a business similar to yours that escalated from average traffic to tripling their organic visits and expanding their inquiries due to a clear, trust-building online strategy we implemented. That could be your story with us. Before we start, may I ask how you envision the balance between design and functionality on your new site? Additionally, are there specific plugins or SEO tools you’ve found effective or prefer avoiding in your experience? Would be great to learn more — feel free to reach out! Please let me know your thoughts. Looking forward, Roman
$675 AUD in 7 Tagen
10,0
10,0

I understand that you want a complete rebuild of your current Shopify-based site into a premium, lead-generation-focused website for your construction business in Perth/WA, repositioning the brand as a trustworthy, high-end builder while fixing branding issues, removing storefront/cart elements, improving performance to meet Core Web Vitals targets, establishing strong technical SEO foundations, and ensuring WCAG 2.1 AA accessibility, with key pages including Home, Services, Portfolio/Case Studies, About, Contact, Blog/Resources, and legal pages, delivered through a structured process (discovery, IA/wireframes, design, build, content migration, QA, and launch) along with baseline reports, documentation, and training; could you please confirm your preferred CMS (WordPress vs alternative), whether you have finalized branding assets and copy ready, if Search Console/Analytics access can be provided at kickoff, which services should be prioritized for lead generation (extensions, granny flats, renovations, etc.), your target timeline within the 4–8 week window, and whether you would like us to propose hosting and ongoing maintenance as part of the same engagement or as a separate option? Let’s chat and have a discussion, and prepare the project scope so that both of us are on the same page Regards, Rupam
$500 AUD in 7 Tagen
9,2
9,2

Hello, I specialize in rebuilding conversion-focused websites that drive qualified leads and meet strict performance, SEO, and accessibility standards. I can redesign your site into a premium, trust-building presence with strong CTAs, optimized speed, clean technical SEO, and WCAG-compliant UX. Expect a structured process, lightweight build, and clear documentation with full ownership on handover. Let's connect to discuss the detail! Best, Uttam
$500 AUD in 7 Tagen
8,3
8,3

Hello, Hope you are doing well. With 9+ years of experience, we specialize in delivering high-performing websites that are not only aesthetically pleasing but also optimized for maximum lead generation – just what your project needs. Our proficiency in CMS customization, especially with WordPress, gives us an edge in improving the functionality and design of your Shopify site to match your brand image perfectly. And, if needed, we can even propose a switch to a more lightweight CMS that aligns with your preferences. The success of your project depends on strategic information architecture (IA), including well-designed sitemaps and wireframes that facilitate seamless user experiences. Our approach is straightforward: understand the scope in depth, execute with precision, and deliver measurable results I’d be happy to discuss your requirements further and outline the best execution strategy. Best regards, Gaurav P.
$500 AUD in 7 Tagen
8,6
8,6

Hi, I'm Preferred freelancer and PHP/WordPress developer with 12 years of experience in SEO friendly Web development, theme development, theme customization, WooCommerce development, API integrations, and Elementor design. I've successfully worked on a variety of projects and have a proven track record of delivering high-quality, responsive, and user-friendly websites. I can assist you with: - Figma to Website - WordPress optimization - WooCommerce development - Elementor design and development - Developing WordPress/WooCommerce site from the ground up - API Integration - Custom PHP development - SEO - Website support & maintenance - Custom theme & plugin development or customization - Website design - PHP development and customization Kindly review my clients feedbacks and portfolio at https://www.freelancer.com/u/bhaveshjnariya I'm committed to delivering top-notch results on time and ensuring your project exceeds expectations. Let's connect and discuss to start right away! Best regards, Bhavesh
$500 AUD in 7 Tagen
8,2
8,2

Hi, I specialize in WordPress, creating high-performance, conversion-focused websites. I’ll rebuild your site with a lightweight theme, optimizing for SEO, Core Web Vitals, and WCAG 2.1 AA compliance. I’ll implement a strong portfolio, clear CTAs, and structured content to boost trust and generate leads. Let's ensure the site is fully optimized for performance and accessibility. Let’s discuss in chat to proceed further.
$250 AUD in 7 Tagen
8,0
8,0

I am an expert in Shopify, WordPress, and Web Development Technologies, ready to rebuild and optimize your site for lead generation. With a focus on trust-building and improved performance, I can deliver premium results. Let's start RIGHT AWAY. Regards, Pooja
$500 AUD in 3 Tagen
7,1
7,1

PERTH BUILDER AUTHORITY: DATA DRIVEN ARCHITECTURE FOR ELITE LEAD GENERATION Hi, To dominate the Perth market, your site needs to match the precision of your builds. At Plan D Studios, we bring 12+ years of experience in web development and lead generation, specializing in high performance WordPress builds that exceed Core Web Vitals benchmarks. Technical Strategy: CMS Choice: We recommend WordPress using a "Lean Build" approach (Lightweight theme + ACF) to ensure Lighthouse Mobile scores of 85+ and WCAG 2.1 AA compliance without plugin bloat. Performance: We utilize WebP/AVIF formats and advanced caching to hit your LCP ≤ 2.5s target. SEO & Authority: Implementation of LocalBusiness Schema and clean URL logic to resolve indexing issues and boost Local SEO. Conversion UX: Custom SaaS style case study templates to showcase your extensions and renovations. Tiered Milestones: Essential: Clean rebuild, SEO audit, and content migration. Professional: Custom Figma design, WCAG remediation, and Schema deployment. Enterprise: Full copywriting, CRM API integration, and performance monitoring. We do NOT outsource. You receive full admin ownership, backups, and a clean web design optimized for Perth’s competitive market. Which CRM or project management tool are you currently using to track your second story addition inquiries? Let’s discuss your technical roadmap message us to review our tiered pricing. Regards, Haider
$500 AUD in 30 Tagen
7,1
7,1

Hello As per your project post, you are looking to rebuild your builder website into a premium, high converting lead generation platform that improves credibility, showcases your portfolio, and increases qualified inquiries for renovations, extensions, second storey additions, and granny flats in Perth and WA. The goal is to deliver a fast, SEO optimized, WCAG compliant website that meets Core Web Vitals targets while positioning your brand as trustworthy and professional. My approach will focus on rebuilding the website using WordPress with a lightweight, performance optimized architecture designed specifically for lead generation. This will include conversion focused page layouts, strong CTAs, portfolio and case study systems, optimized service pages, structured contact and inquiry funnels, and full technical SEO implementation. I specialize in building high converting WordPress websites for service based businesses, focusing on performance, SEO, and conversion optimization. My focus will be on delivering a scalable, easy to manage platform that improves visibility, builds trust, and increases qualified leads while meeting strict performance and accessibility standards. I am confident I can deliver a premium, fast, and conversion optimized builder website that strengthens your brand and increases qualified inquiries. Let us connect to discuss your services, positioning, and launch timeline. Best regards Nikita Gupta
$300 AUD in 10 Tagen
6,2
6,2

⭐⭐⭐⭐⭐ Build a Lead-Generating Website for Your Premium Construction Business ❇️ Hi My Friend, I hope you're doing well. I reviewed your project details and see you're looking for a website rebuild that boosts lead generation. You don’t need to look any further; Zohaib is here to help you! My team has successfully completed over 50 similar projects for builders and contractors. I will create a premium website that highlights your services, showcases your portfolio, and drives qualified inquiries for your construction projects. ➡️ Why Me? I can easily handle your website rebuild as I have 5 years of experience in web development and SEO. My expertise includes WordPress setup, responsive design, performance optimization, and technical SEO. I also have a strong grip on user experience strategies and accessibility standards to ensure your site meets all requirements. ➡️ Let's have a quick chat to discuss your project in detail. I’d love to show you samples of my previous work. Looking forward to connecting with you! ➡️ Skills & Experience: ✅ WordPress Development ✅ SEO Optimization ✅ Responsive Design ✅ Performance Tuning ✅ User Experience Design ✅ Technical SEO ✅ Content Migration ✅ Accessibility Standards (WCAG 2.1 AA) ✅ Analytics Setup ✅ Image Optimization ✅ Portfolio Design ✅ Multi-channel Contact Forms Waiting for your response! Best Regards, Zohaib
$350 AUD in 2 Tagen
6,3
6,3

Hello! I’m excited about the opportunity to enhance your website to drive qualified leads and establish a trustworthy brand for your building services in Perth. With extensive experience in crafting lead-generation sites, I will ensure your site not only meets performance targets aligned with Core Web Vitals but also excels in technical SEO, accessibility, and user experience. Choosing WordPress for its flexibility and minimal plugin bloat will provide the robust foundation needed for your business’s growth. Could you share your preferred timeline for the project, and do you have any specific hosting providers in mind? I look forward to discussing how we can elevate your site to meet your business objectives.
$400 AUD in 7 Tagen
5,6
5,6

Hello, Would you like to see a demo of the premium builder website I envision for your business before making any commitment? My approach combines cutting-edge design with a robust lead-generation strategy, ensuring your website not only attracts visitors but also converts them into qualified inquiries for your services. Let's discuss your specific needs and I can present a detailed plan alongside a compelling demo that highlights the transformation your online presence deserves. Regards, Smith
$500 AUD in 7 Tagen
5,5
5,5

Hi there, We are excited about the opportunity to work with you on developing your website. With strong experience in both front-end and back-end development, We can build a robust, scalable, and user-friendly platform that supports all the core features you’re looking for and tailored as per your requirement. Why Us? • 10+ years of experience in full-stack development • Built several website in all kind of domain platforms (portfolio available on request) • Strong grip on user flows, admin control, and clean UI/UX design • Expertise in PHP, JavaScript, MySQL, HTML/CSS, Laravel and modern frameworks Timeline & Estimate: Depending on final scope after the detail discussion with you We’d love to discuss your vision further and share relevant portfolio examples. Let’s build something powerful together! Looking forward to your response. Best regards, Vishal Nasit
$385 AUD in 10 Tagen
5,7
5,7

Hi there, Your current Shopify setup is likely throttling your conversion rates because it feels like a template store rather than a premium Perth construction firm. Transitioning from a "My Store" retail vibe to a high-end lead generation engine requires stripping away heavy e-commerce bloat and implementing a high-performance WordPress architecture with a lightweight, custom-coded theme. This shift will eliminate storefront artifacts and solve your Core Web Vitals issues, ensuring your portfolio of second-storey additions loads instantly and builds immediate trust with qualified local leads. Here are our questions: Do you have high-resolution photography ready for the project gallery, or do you require image optimization and retouching as part of the content migration? Should we integrate a specific CRM or lead management tool to handle the incoming quote requests from your new multi-channel contact forms? We have successfully rebuilt numerous service-based platforms, transforming generic sites into authoritative, SEO-optimized lead machines that dominate local search results. Our team specializes in achieving the elite PageSpeed scores and WCAG compliance you require while maintaining a sophisticated visual design in Figma. We provide 30 days of free support after project completion to ensure your new site operates flawlessly during the critical post-launch phase. Let’s discuss your project today!
$500 AUD in 7 Tagen
4,7
4,7

Hi, I have 10+ years of experience rebuilding high performance WordPress websites with a strong focus on lead generation, Core Web Vitals optimization, and technical SEO. I have delivered similar service business rebuilds and can replace the current Shopify setup with a lightweight WordPress architecture, structured service pages, portfolio case studies, optimized media, WCAG compliant components, and a scalable hosting and deployment setup aligned to performance and indexability targets. I would be glad to share relevant rebuild projects from my portfolio and discuss the proposed CMS approach, hosting strategy, timeline, and launch milestones on a Short call. Regards, Manoj
$525 AUD in 15 Tagen
4,2
4,2

Hi, there. I can confidently say, "I can do it perfectly." I don't think a long explanation is necessary. With my solid experience in Website Design, Copywriting, SEO, WordPress, CMS, HTML, Content Writing, Lead Generation, Web Design, Accessibility, I will do my best until you are completely satisfied with the final result. I look forward to working with you. Thank you for your time and review. Boris.
$300 AUD in 7 Tagen
2,2
2,2

Hi, I understand you're looking to redesign your Shopify website to enhance lead generation and position your business as a premium builder in Perth. With your focus on optimizing performance, improving trust through a strong portfolio, and ensuring compliance with WCAG standards, I see a fantastic opportunity to create a site that truly reflects the quality of your services. With over 8 years of experience in custom application development and a solid understanding of WordPress and SEO best practices, I can help you build a site that meets your performance targets and effectively showcases your work. I prioritize user experience and aim to implement modern practices like lazy-loading and clean URL structures to ensure optimal performance and search engine visibility. What specific features or content do you envision for the portfolio section to really highlight your projects, and how do you see that aligning with your target audience? I’d love to discuss your vision further. Thanks, Waleed
$750 AUD in 30 Tagen
0,0
0,0

Perth, Australia
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