Conversion Landing Page “NYNHM” Campaign (Shopify/Website)

Shopify Landing Page Build — January 2026 “NYNHM” Campaign (CRO + Fixed-Term Payments Setup) ✅Project Description We are a UK-based wellness e-commerce brand (Shopify). We are launching a “NYNHM” Campaign in January 1st. We need a developer to build and configure a high-converting Shopify landing page with the correct technical setup, structure, and logic for plan selection, fixed-term payments, and eligibility rules. The page must communicate the program flow clearly: Diagnose → Personalise → Targeted Supplements → Retest ✅ Scope of Work (Technical Requirements) 1) Shopify Page Build (Theme-Compatible) Build a dedicated campaign landing page in Shopify (Online Store 2.0 compatible). Use theme sections where possible (preferred) so the team can edit content later without dev support. Page must be: Mobile-first, responsive, fast-loading SEO-friendly (title/meta, headings hierarchy, accessible components) Deliverable: A single campaign page template/section set that can be reused and duplicated for future campaigns. 2) Page Structure (Sections to Implement) Implement the following sections as editable blocks: A. Hero / Above-the-fold Campaign name + tagline area (editable) Primary CTA buttons (editable) Trust highlights (editable icons/text) *January-only / limited availability” badge (toggle on/off) B. How It Works (Step Flow) 5-step flow block: 1. Choose package 2. Baseline test 3. Consultation 4. Supplements plan 5. Retest + consultation Include a standard note block: “We will contact you within 24 hours to arrange the first test…” C. Plans / Package Selection Display plans as: - 3 plan cards (recommended) OR - a comparison table + mobile accordion Each plan card must have editable fields for: Plan name, duration (3/6/12 months) Included elements (tests, consultations) Key benefit summary (supplement discount scope) Payment options: upfront vs fixed-term monthly D. Collection Options Explain Clinic appointment OR Home kit as a choice, not a separate plan. Implement as a selectable UI element (radio buttons or dropdown) that: Can be captured for fulfillment/operations (see section 4). E. Trust & Reassurance Editable trust blocks for: Accredited labs / regulated clinics messaging Nationwide locations Practitioner support UK-made supplements F. FAQ Accordion component, editable in theme customizer. G. Terms & Eligibility January-only eligibility” section with clear rules (editable): - Baseline test must be completed within January window - Capacity/slots disclaimer - Must be prominent and readable (not hidden in footer only). 3) Data Model & Admin Setup Set up the campaign so all commercial values are managed in Shopify Admin, not in code: Option A (Preferred): Products + Variants One campaign product with variants for the 3 plan durations Variants hold the plan pricing and checkout behavior Option B: Separate Products One product per plan For each plan/variant configure: SKU / internal identifier Inventory policy (if needed for capacity control) Fulfillment type and tracking fields Metafields (Required): Create metafields to control and display: # tests, # consultations, duration Discount scope text (Starter: limited; others: storewide) Plan highlights Eligibility text blocks Deliverable: A clean admin setup where marketing can change copy and values without code edits. 4) Checkout & Payment Configuration (Critical) We need two payment modes available: A) Pay in Full Standard Shopify one-time purchase B) Pay Monthly (Fixed-Term Instalments) Must be clearly presented as: - fixed number of instalments (3/6/12) - ends automatically at the end of the plan - not an ongoing subscription beyond the term Implementation requirement: Recommend and configure the correct Shopify-compatible approach based on store setup: If using subscriptions app: ensure it supports fixed-term and auto-ends If using split payment/instalment app: ensure it provides a fixed schedule and clear checkout labels Deliverables: Working monthly payment selection that is compliant and transparent Correct order tagging/metadata so Ops can identify payment type and plan term 5) Collection Method Capture (Clinic vs Home Kit) Customer must choose one collection method on the page. Implement: A required selection UI (clinic/home kit) Save the selection into the order via one of: Line item property -Cart attribute -Order note -Metafield (if supported via app/scripts) Deliverable:*Ops can see the customer’s choice in the order details without manual follow-up. 6) Eligibility Gating (January-Only) We must enforce January-only eligibility messaging and optionally purchase gating. Implement one of the following (recommend best approach): Soft gate (required): Checkbox: “I understand my baseline test must be completed in January” Must be required before Add to Cart Hard gate (optional): Disable Add to Cart outside campaign dates (auto by date) OR show campaign closed state when capacity is full Deliverable: Eligibility logic implemented and easily toggled in theme settings. 7) Capacity / Slots Control (Preferred) Implement a simple control to close the offer when capacity is full: Toggle in theme customizer: “Campaign open/closed” When closed: Replace CTA with waitlist/notify form Show clear message 8) Tracking & Analytics (Must Have) Ensure the page is trackable for paid ads and conversion optimization: Add support for: Meta Pixel + CAPI (if already installed, confirm it fires correctly) Google Analytics / GA4 event mapping (view_content, add_to_cart, begin_checkout, purchase) Ensure CTA clicks and plan selections can be tracked: Plan selected event (Starter/Core/Premium) Payment type selected (upfront/monthly) Collection method selected (clinic/home) Deliverable: Documented event names and where they trigger. 9) Performance, QA, and Accessibility Mobile-first: ensure plan comparison is readable on small screens Page speed: minimize heavy scripts, compress media Accessibility: headings order, button labels, contrast-safe components QA checklist: All CTAs function Cart/checkout carry correct plan + selections Monthly payment option works end-to-end Eligibility gating works Tracking events fire as expected ✅ Deliverables (What You Must Provide) 1. Live (or staged) Shopify landing page with editable sections 2. Admin setup for plans (products/variants + metafields) 3. Working fixed-term monthly payment configuration 4. Collection method captured into orders correctly 5. Eligibility gating (required) + optional campaign close toggle 6. Tracking/analytics validation + event list 7. Short handover guide (written) showing how we edit plans/copy/toggles ⚠️ Non-Negotiables No hardcoding commercial values into the theme code. Must be editable by non-technical staff via Shopify admin/theme customizer. Must not create an “ongoing subscription” experience—monthly must be fixed-term. Must preserve current theme integrity and site performance. ✅ Required Experience Please apply only if you have: Strong Shopify OS 2.0 theme + sections experience Experience implementing **payment plan / subscription apps** correctly Experience with cart attributes/line item properties for capturing selections Experience with Meta Pixel/GA4 validation When applying, include: 1–2 similar Shopify landing pages you built (links) Which approach you recommend for fixed-term monthly payments and why Confirmation you can implement selection capture + eligibility gating + tracking events

Projekt-ID: 40096228