Creative Logo Development for DUVAL SOFTWARE

--- ### **Variation 1: The Horizontal Lockup (Globe on the Left)** **1. Overall Layout:** This version is a horizontal (side-by-side) lockup. * **Left Side:** The Globe/Florida Icon. * **Right Side:** The typography (Company Name stacked above the Tagline). The text should be left-aligned so it sits flush against the icon. **2. The Icon (Visual Elements):** * **The Background Globe:** A clean, thin-lined wireframe/geodesic sphere representing a global reach. The lines should be a dark charcoal or deep navy. * **The State of Florida:** Layered on top of the globe should be a solid silhouette of the state of Florida. * *Color:* A modern, vibrant Teal. * **The Star:** A solid, clean 5-point star placed over the geographic location of Jacksonville, Florida. * *Color:* Gold. **3. Typography (Left-Aligned next to the Icon):** * **Top Line (Company Name):** **DUVAL SOFTWARE** * *Font Style:* A modern, bold, highly legible sans-serif font (similar to Montserrat, Gotham, or Proxima Nova). * *Color:* Dark Charcoal or Deep Navy. * **Bottom Line (Tagline):** **HOMEGROWN CODE. GLOBAL IMPACT.** * *Font Style:* Clean, slightly thinner sans-serif to contrast with the main header. * *Color Rules:* "HOMEGROWN CODE." -> Teal | "GLOBAL" -> Gold | "IMPACT." -> Teal --- ### **Variation 2: The Wordmark (Text Only, No Icon)** **1. Overall Layout:** This is a clean, typography-only version of the logo with absolutely no globe or map elements. It relies entirely on strong, high-end font choices. * **Top:** Main company name. * **Bottom:** The Tagline (centered directly underneath the company name). **2. Typography Focus:** Because there is no icon to draw the eye, the spacing (kerning) and weight of the text need to be flawless. * **Company Name:** **DUVAL SOFTWARE** * *Font Style:* A modern, bold, premium sans-serif font. * *Color:* Dark Charcoal or Deep Navy. * **Tagline:** **HOMEGROWN CODE. GLOBAL IMPACT.** * *Font Style:* A lighter, thinner sans-serif. The tracking (spacing between the letters) should be slightly widened so the tagline stretches neatly under the main company name. * *Color Rules:* "HOMEGROWN CODE." -> Teal | "GLOBAL" -> Gold | "IMPACT." -> Teal --- **Required Deliverables for All Variations:** Please ensure you provide the final files for *both* the Horizontal Lockup and the Wordmark lockup in the following formats: * **Vector Files:** .AI, .EPS, and .SVG. * **Raster Files:** High-resolution .PNG files with a **transparent background**. * **Color Variations:** Full-color versions for light backgrounds, and all-white/monochrome versions for dark backgrounds. ---

Project ID: 40269195