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Luma Brand Positioning Luma is a modern Indian detergent brand targeted primarily at rural and semi-urban families, beginning in Rajasthan. The packaging should not resemble the typical cluttered Indian detergent packet. It should feel modern, energetic, premium yet affordable, while remaining instantly recognisable as a detergent powder. The overall emotion should be: Freshness • Brightness • Care • Confidence Design Philosophy The design should communicate the feeling of: Freshly washed clothes Bright morning sunshine Clean breeze Fresh fragrance Modern Indian lifestyle Pride in clean clothes The packet should feel optimistic and joyful, not chemical or industrial. Colour Palette Primary Colour Peacock Teal This becomes the signature brand colour. Not turquoise. Not blue. Not green. A rich peacock teal that feels fresh and premium. Secondary Colours White Soft Gold Warm Pink Floral Accents Fresh Green Leaves Very small Coral highlights Avoid ❌ Typical detergent blue ❌ Neon green ❌ Heavy red gradients ❌ Rainbow detergent swirls Layout Large central logo. The logo should occupy almost the centre of the pouch. Leave enough breathing room around the logo. The eye should immediately read Luma before anything else. Hero Graphic Instead of detergent swirls, use fresh white clothes drying on a clothesline. The clothes should appear to move naturally in the wind. This becomes the storytelling element of the pack. The clothes should look soft, bright and freshly washed. Brand Mascot Place a stylish illustrated young Rajasthani woman in the bottom-right corner. She should NOT dominate the pouch. She is a supporting brand character. Characteristics: Young Confident Smiling Wearing modern sunglasses Subtle Rajasthani-inspired outfit Elegant rather than heavily traditional Stylish and aspirational She represents the personality of Luma. Floral Language Use elegant floral illustrations only around the edges. Flowers should frame the composition. Avoid covering the whole pouch. The floral artwork should feel: Fresh Modern Premium rather than decorative. Background Clean peacock teal background. Subtle sunlight. Very soft sky gradient. Optional distant landscape or architectural silhouette kept low-contrast so it doesn't compete with the logo. Benefits Section Position near the bottom. Use three premium stitched-label style panels instead of generic circular badges. Benefits: Deep Clean Bright Whites Long Lasting Freshness These labels should resemble premium clothing tags. Typography Large bold custom wordmark for Luma Rounded Friendly Premium High readability from a distance. Supporting text should use a clean sans-serif font. Top Badge Small premium ribbon: NEW Floral Fresh Fragrance Gold background with rounded shape. Weight Bottom-right. Large 1 kg Easy to notice. Overall Feel The packet should immediately communicate: Detergent powder Fresh clothes Brightness Floral fragrance without looking like Surf Excel, Tide, Wheel or Ghadi. The packet should stand out on a crowded kirana shelf because of its colour, simplicity and confident layout.
Project ID: 40615067
29 proposals
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29 freelancers are bidding on average ₹10,031 INR for this job

Hi I can design a modern, vibrant detergent pouch with eye-catching visuals, premium branding, and print-ready Adobe Illustrator artwork, delivering packaging that stands out on the shelf, communicates your product effectively, and strengthens your brand identity. Tejal
₹3,000 INR in 4 days
8.6
8.6

Hello there! As i read A more attractive" Modern Vibrant Detergent Pouch Design. By having above phrase in the mind, I assure you to give you an outstanding work. The design will be according to your instructions or thoughts. We will consider the good color combination along with your product and make it more attractive. 1- 100% Customer satisfaction & Quick Response 2- Ai, PDF, High Resolution, JPEG formats (Check my recent work) https://www.freelancer.com/u/vipjcreative Regards Vijay
₹2,000 INR in 1 day
7.1
7.1

Hi, I am Jatinder, a professional freelancer with extensive experience in graphic design. Your project for (Modern Vibrant Detergent Pouch Design ) truly resonates with my expertise and passion for innovative design concepts. ✨My PROFILE & PORTFOLIO ✨ https://www.freelancer.com/u/KahlonCreatives WHAT'S INCLUDED ━◈ Original and initial design concepts. ━◈ Three carefully crafted concepts. ━◈ UNLIMITED revisions until 100% satisfaction. ━◈ ULTIMATE SATISFACTION, because I will continue to work until you are happy. ━◈ ALL print and web-ready formats (JPG, PNG,EPS, PSD,AI). ━◈ FULL COPYRIGHTS to you once the project is complete. I am confident about my skills and experience. I am eager to collaborate with you. Thank you, Jatinderpal
₹4,000 INR in 3 days
6.2
6.2

Drawing from my experience creating premium brand designs and incorporating storytelling elements, I am uniquely positioned to create a modern, vibrant detergent pouch design for Luma that stays true to its roots in Rajasthan while appealing to rural and semi-urban families. My deep understanding of typography, color theory, and layout will come into play in producing a design that stands out on any shelf, avoiding laundry detergent clichés like the typical blue and neon green. In conclusion, my portfolio speaks to my ability to deliver on complex design projects while preserving a brand's unique identity. As an experienced project manager as well,I'll closely collaborate with you at each step to ensure Luma's essence is captured in every aspect of the packagindesign.I'm excited about this opportunity to craft a packaging that would exemplify Luma's mission and resonate with its target audience. Let's start this creative journey together!
₹2,000 INR in 1 day
6.1
6.1

Hello Client, Greeting of the day!!!! I read your job description. I can do this job with quality product. I am always available for your support. Thanks
₹1,500 INR in 1 day
5.7
5.7

Hi, I hope you're doing well!! My name is Pooja, I saw your detailed ❇️Modern Vibrant Detergent Pouch Design❇️description and understand your requirements. I have more than 6+ years of experience in this field of graphic design. ↪️❖ What you’ll get❖↪️ ✅ Unlimited Revisions ✅ Fast Turnaround ✅ All source files (AI, PSD, JPEG, PNG, PDF, SVG, etc.) ✅ No templates or copies from other sources ✅ 100% satisfaction guaranteed ⏩PORTFOLIO: https://www.freelancer.com/u/techypooja4 Best Regards, Pooja
₹4,000 INR in 1 day
5.2
5.2

Hello! Greeting of the day, I can provide you professional and attractive DESIGN with unlimited revisions in less time that will be the true identity of your bussiness. I have over 5+ years experience dealing with different kinds of Graphics and Packaging. Here's my portfolio link for consideration -: https://www.freelancer.com/u/DBVertexZone Thanks & Regards, Devendra.
₹1,500 INR in 1 day
4.6
4.6

Do you have any reference/example for the pouch design which you admire? Please share if any and message me so can share my previous packaging design work to review.!! Margisha.
₹7,000 INR in 3 days
4.2
4.2

Hi there, Your project instantly caught my attention — and honestly, I already have a few exciting design ideas in mind that can make your brand look super attractive and professional! I’m Akshay, a graphic designer with 7+ years of experience creating eye-catching visuals for brands, businesses, and startups. Here’s what you’ll get: • Unique & creative graphic design concepts • Modern, professional, and high-quality visuals • Fast communication & quick turnaround • Editable source files (AI, PSD, PDF, PNG, JPG, etc.) • Unlimited revisions until you’re fully happy I can start right away and share the first draft within 12 hours. Let’s create something amazing together — send me a message and I’ll happily share my portfolio and a few ideas for your project. Looking forward to working with you! Best Regards, Akshay
₹1,500 INR in 1 day
3.3
3.3

As-Salamu Alaykum, my esteemed client. I hope you're doing well. I must say that your Luma detergent project sounds absolutely intriguing and challenging, and that's precisely why I'd love to undertake it. My name is SHAMSAH and I am a skilled Adobe Illustrator Designer with experiences in creating unique brand identities and graphic design elements that make a statement. Your project resonated with me on a profound level. As a designer, my top priority is capturing the essence of a brand and translating it into visual storytelling. With this in mind, I can breathe life into your vision for Luma - blending evocative colors using beautiful floral illustrations and highlighting the freshness and vibrancy associated with clean clothes. Furthermore, as an expePERT In SaaS Development, describing benefits succinctly is one of my strong suits. Hence I can seamlessly integrate the premium clothing tag-inspired benefits section while maintaining both aesthetic appeal and readability. Finally, my versatile technical skills spanning website/app development to graphics designing render me poised to create top-notch design across all platforms that would resonate with your target audience like no other.
₹1,500 INR in 1 day
2.7
2.7

As a seasoned professional in the design industry with over a decade of experience, I am more than ready to hit the ground running and craft an exquisite packaging design for your Luma detergent brand. PrimePixel has successfully helped numerous businesses, big and small, to transform their ideas into visually compelling brand identities through our mastery of Adobe Illustrator, Branding, Graphic Design, and Packaging Design. We understand the need for a design that screams modernity and vibrancy, staying away from clichés like Detergent blue or neon green. Our expertise in creating unique brand identities will ensure instant recognition of Luma as a high-quality detergent powder without resembling its competitors. Moreover, by using a bold, custom wordmark for "Luma" that is easy to read even from afar, we'll deliver not just an attractive design but also one that communicates your brand values effectively.
₹3,500 INR in 3 days
2.5
2.5

Hi, I can create a modern, vibrant detergent pouch design that captures attention on the shelf while clearly communicating your brand and product benefits. I'll design a clean, eye-catching layout with bold colors, professional typography, and print-ready artwork tailored to your packaging specifications. I have experience designing consumer product packaging using Adobe Illustrator and Photoshop. You'll receive editable AI files along with high-resolution PDF, PNG, and other required print formats, ensuring the final design is ready for commercial production. Best regards,
₹3,500 INR in 1 day
0.0
0.0

Hi, I'd love to design a vibrant, shelf-ready detergent pouch that instantly grabs attention while maintaining a clean and trustworthy look. I specialize in Adobe Illustrator and can create a bold CMYK-ready design with proper bleed, trim, and production setup. ✔ Eye-catching front and back pouch design ✔ Print-ready AI + outlined PDF ✔ Realistic 3D pouch mockup for e-commerce ✔ Consistent font and color guide ✔ Unlimited revisions until you're satisfied I'm ready to start immediately and can deliver a professional, production-ready design that stands out on both retail shelves and online. Looking forward to working with you! Thanks Deepa kumari
₹7,000 INR in 7 days
0.0
0.0

Hi there, I am very interested in detergent packaging design project for 'luma'. I will deliver a modern, energetic, premium with conveying the fragrance,freshness and confidence. I will use the color palette as your wish; peacock teal and golden as background and your suggesting text font. Thank you.
₹3,000 INR in 7 days
0.0
0.0

Hello, I can design a modern premium detergent pouch for Luma that stands apart from typical detergent packaging while communicating freshness, brightness and care. I will create a clean peacock teal based layout with a strong central logo, fresh clothes hero graphic, elegant floral accents and a stylish Rajasthani-inspired mascot to build a memorable shelf presence. I will provide the final packaging design with organised editable files and a polished layout suitable for print production. I have 10+ years of experience in packaging design and branding with expertise in creating FMCG product identities, pouch designs and print-ready artwork using Adobe Illustrator and Photoshop while maintaining strong visual hierarchy and market appeal. Looking forward to creating a distinctive packaging identity for Luma. Regards, James A.
₹12,000 INR in 1 day
0.0
0.0

I am excited to propose my team and I for the Luma detergent pouch design. With our recent success in creating modern packaging for similar brands, we understand how to blend freshness and vibrancy. Our designs have consistently captured the essence of care and confidence, ensuring instant recognition. We will create a unique, premium look using the specified peacock teal, while incorporating elegant floral elements and a stylish mascot. Our focus will be on a clean, joyful design that stands out on shelves. Thank you for considering our proposal. NobleSourcing
₹9,400 INR in 7 days
0.0
0.0

Subject: Premium & Culturally Authentic Packaging Design for Luma Detergent Powder Hi there, I reviewed your project brief for Luma Detergent Powder and fully understand your core vision: creating a modern, high-quality, and vibrant packaging design targeted at rural and semi-urban families in Rajasthan. To help your product stand out instantly on retail shelves, I will craft a design that balances traditional Rajasthani cultural elements with a clean, trustworthy FMCG aesthetic. What I Will Deliver: Targeted Concept: A modern yet warm visual featuring a happy Indian family in traditional attire, dynamic washing/freshness elements, and clear product benefits (Deep Clean, Bright Whites, Long-lasting Fragrance). Print-Ready Files: High-resolution vector source files (AI, PSD, PDF, PNG) optimized for high-quality packaging printing. Realistic 3D Mockups: Photorealistic 3D pouch renders to showcase how your product will look in real life and marketing campaigns. Fast Turnaround: Initial design drafts within 24–48 hours with unlimited revisions until you are 100% satisfied. Project Timeline: Day 1: Initial Concept & Front Packaging Layout. Day 2: Refinements, Back Panel Details (Usage Instructions & Icons), and Final Print-Ready Delivery. I am ready to start working on this immediately. Let’s connect via chat to discuss any specific details or preferences you have in mind! Best regards, Muhammad Habibullah
₹150,000 INR in 2 days
0.0
0.0

India
Member since Apr 6, 2018
₹1500-12500 INR
£20-250 GBP
₹12500-37500 INR
₹12500-37500 INR
$10-30 USD
$250-750 AUD
$250-750 USD
₹750-1250 INR / hour
$22 USD
₹600-1500 INR
$30-250 USD
$25-50 AUD / hour
₹1500-12500 INR
₹1500-12500 INR
₹12500-37500 INR
$10-30 USD
₹12500-37500 INR
$30 USD
$10 USD
$15-25 USD / hour
₹1500-12500 INR