Brand Launch & Scale on Amazon

TITLE Turnkey Amazon Build + Scale Launch (FBM): Fix Generic → Brand, GTIN Exemption, Variations, Amazon Custom, Storefront, Ads (Prime Lux Prints) PROJECT SUMMARY (TURNKEY BUILD + SCALE LAUNCH) We are launching a premium Amazon offer under our approved brand Botanically Better.co. The customer-facing product line/collection name we want shoppers to see is Prime Lux Prints (custom, frameless metal and acrylic wall art). Our core differentiator is 2-Day Delivery (fast production + fast delivery options). We need a freelancer/agency to build the entire Amazon presence end-to-end inside our Seller Central account and help scale the launch with ads + optimization. Fulfillment: FBM We will provide Seller Central access via contractor permissions (no password sharing). BRANDING REQUIREMENT (CONVERSION-FIRST) - Amazon Brand (backend / required fields): Botanically [login to view URL] - Customer-facing identity (conversion surfaces): Prime Lux Prints Implementation expectations: - Use Prime Lux Prints prominently in: - Product titles - Bullets and descriptions - A+ content modules (if eligible) - Storefront creative and navigation - Secondary images (no text on main image) - We understand Amazon may still display the Brand field in some UI placements; the goal is to maximize Prime Lux Prints visibility while remaining policy-compliant. PRIMARY GOALS - Convert our current Generic setup into a compliant branded setup. - Establish a scalable Amazon structure supporting multiple materials, upgrades, and sizes. - Communicate our key differentiator (2-Day Delivery) in a compliant way. - Reduce listing/image suppression risk and minimize customer confusion/returns. - Build a Storefront that supports adding more products after we test the initial offer. - Launch with a measurable plan to drive early sales velocity, rank, and reviews (compliant). CRITICAL REQUIREMENT: GTIN EXEMPTION / BRAND + PRODUCT-LINE SETUP We currently have a Generic setup. We need help getting GTIN coverage correctly set up for: - Brand: Botanically [login to view URL] (approved) - Customer-facing product line: Prime Lux Prints You must: - Advise whether we should pursue: - GTIN Exemption (preferred if eligible), and/or - Purchasing GS1 UPCs/GTINs (if exemption is not available for our category) - If GTIN Exemption is the correct path, obtain GTIN exemption under Botanically [login to view URL] per Amazon policy. - Ensure the exemption covers the relevant product types/variations we will list. - Provide a short documented record (steps + screenshots) for our files. Important: We are not asking for shortcuts. We need a compliant, policy-aligned setup. PRODUCTS & OPTIONS (MUST BE SUPPORTED) We have 40 products I would like to do a test with the two below Multiple listings for different customers same product targeting family portraits, interior design wall dividers realtor signs etc. 1) Metal Prints - Thickness options: - .040 (Designer Grade) - .080 (Museum Grade) - Print sides: - Single-sided - Double-sided (for select use cases) - Presentation: - Frameless, edge-to-edge (no traditional frames, mats, borders) 2) Acrylic Prints - Frameless acrylic print with floating standoff mounts (hardware visible only in secondary images, not main image). 3) Sizes - Standard sizes plus custom sizes up to 48x96. KEY DIFFERENTIATOR: 2-DAY DELIVERY (MESSAGING RULES) - Must be emphasized across: - Secondary images - A+ content (if eligible) - Storefront modules - Advertising copy (where allowed) - Do NOT put “2-Day Delivery” text on the main image. - Avoid absolute carrier guarantees. Use compliant phrasing such as: - “Fast production + 2-Day delivery options” - “Ships fast for 2-Day delivery (where available)” SCOPE OF WORK — BUILD A) Category + Listing Architecture (Planning + Implementation) - Confirm correct category/browse nodes and variation themes. - Propose and implement a scalable structure supporting: - Size - Material/finish (.040, .080, acrylic) - Single- vs double-sided - Custom size workflow - Deliver: - SKU naming convention - SKU/variation mapping table B) Amazon Custom / Personalization Setup Implement Amazon Custom so customers can: - Upload their photo - Select orientation (portrait/landscape) where appropriate - Provide cropping notes Deliver: - Customization fields configured in Seller Central - Preview assets configured and tested - Customer-facing instructions that reduce returns (cropping expectations, no proofs if applicable) C) Listing Creation + Upload Execution (Seller Central) Create and publish listings (draft → live), including: - Titles, bullets, descriptions - Backend keywords - Attributes, compliance fields, variation mapping - FBM shipping templates aligned to promised delivery speed Deliver: - Listings live in Seller Central - Any flat files used returned to us D) Image Production (Amazon-Compliant) Main Image Rules (non-negotiable) - Pure white background (#FFFFFF look) - Product only (no props, no room scene) - No text/badges/logos/watermarks - No frames/mats/borders - No visible mounting hardware - Product fills ~85–90% of frame Image Requirements - Minimum 7–9 images per primary listing - Must visually explain: - .040 vs .080 thickness (accurate; .040 must not look framed) - Acrylic with floating mounts (secondary images) - Single- vs double-sided (diagram + use case) - Standard sizes + custom sizes up to 48x96 - 2-Day delivery differentiator (secondary images only) Specs - 2000x2000 px minimum, sRGB, JPG/PNG - Provide editable source files (PSD/AI) with layers E) Amazon Storefront (Full Build + Templates) Build and publish a premium Storefront that supports expansion. Storefront requirement: - This will be the Botanically [login to view URL] Brand Store, but it should be designed and merchandised as Prime Lux Prints. Required modules: - Homepage hero banner emphasizing: - Custom metal & acrylic prints - 2-Day delivery differentiator - Category tiles (initial): - Metal Prints (.040) - Metal Prints (.080) - Acrylic Prints (Floating Mounts) - Double-Sided Prints - Custom Sizes (Up to 48x96) - Brand story module: luxury positioning, frameless, fast turnaround - Template system so we can add new products after testing F) A+ Content (If Eligible) If A+ is available: - Create and publish 1 premium A+ layout for the flagship listing - Include brand story + how it works + speed differentiator G) QA + Suppression Fixes - Validate images meet Amazon rules (avoid suppression) - Fix any suppressed images/listings created during the build - Ensure variation relationships are correct and customer experience is clean SCOPE OF WORK — SCALE THE LAUNCH (30-DAY SUPPORT) H) Advertising Setup + Optimization (Sponsored Ads) Deliver: - Campaign structure for Sponsored Products (required) and Sponsored Brands (if eligible) - Keyword research + initial targeting plan: - Exact/Phrase/Broad - Product targeting (competitor ASINs + category) - Negative keyword plan - Budget + bid strategy aligned to launch goals - Weekly optimization (search term harvesting, negation, bid adjustments) I) Launch Plan + KPI Tracking Deliver: - A 30-day launch plan with weekly goals for: - Sessions - CVR - TACoS/ACoS targets - Orders/day targets - Simple tracking sheet or dashboard outline (we can use a spreadsheet) J) Review & CX Flywheel (Compliant) Deliver: - Post-purchase review request process (Amazon “Request a Review” workflow) - Insert card copy (compliant; no incentives, no asking for positive reviews) - Customer service macros for common issues (cropping, color variation, delivery expectations) BRAND & STYLE DIRECTION - Premium / luxury / minimalist - Frameless, edge-to-edge presentation - Clean typography (minimal overlays) - Palette: white / warm neutrals / charcoal; optional subtle gold accent (not on main image) WHAT WE WILL PROVIDE - Seller Central access (contractor permissions) - Brand name approval: Botanically [login to view URL] - Customer-facing product line name: Prime Lux Prints - Any existing logo/brand assets (if available) - Pricing, size list, and production constraints as needed WHAT YOU MUST DELIVER (HANDOFF PACKAGE) - All final exported images + thumbnails - Editable source files (PSD/AI) with layers - Flat files used (if any) + SKU mapping table - Storefront module exports + source files - A+ exports/source (if created) - Ad account/campaign build documentation + keyword lists - 30-day launch plan + tracking sheet - Short handoff doc: what was built, where to edit, and how to add new products TIMELINE & REVISIONS - Propose a realistic schedule (typical 7–14 days for build depending on scope) - Include 2 revision rounds for images and storefront modules - Include 30 days post-launch support for ads + optimization MILESTONES (RECOMMENDED FOR FIXED-PRICE CONTRACTS) 1. GTIN/Exemption Plan + Architecture Plan (variation map, SKU map, category confirmation) 2. Assets Production (listing images, thumbnails, storefront creative drafts) 3. Seller Central Implementation (listings live, customization working, storefront live) 4. Ads Build + Launch Plan (campaigns live + tracking sheet) 5. 30-Day Optimization + Handoff SCREENING QUESTIONS (ANSWER IN PROPOSAL) 1. Share 2–3 examples of Amazon builds you completed end-to-end (listings + variations + storefront). 2. Share 1–2 examples where you scaled a launch with ads (before/after metrics preferred). 3. Have you successfully obtained GTIN exemptions for a brand? Describe the process. 4. What category/variation constraints should we anticipate for custom wall art? 5. Provide your proposed timeline and total fixed price for the full build + 30-day support. 6. Confirm you can work inside Seller Central using contractor permissions (no password sharing).

Projekt-ID: 40105157