Academic Writing

Objective: An essay/article of 1200 words (+/- 100 words) Essay Topic: Is Big Data a Big Deal? What are the trends in big data analysis? Is Big data a key tool for increasing competitiveness and productivity? Food for Thought: Many innovations attract lots of attention, few actually transform business. A high quality answer to this question will not only lay out the trends but also critically examines the evidence concerning its effects on firm KPIs such as productivity. What evidence have others used to praise or damn big data and are you persuaded by their arguments? Reference video on Big Data: [login to view URL] Essay has to be relevant, coherent, convincing and original, contains evidence and sophisticated. Submission within 3 days.