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Logo & Brand Identity Redesign for an Electronic Reliability Engineering Company We are looking for an experienced branding and logo designer to modernize the visual identity of our engineering company. Our company is a Mexican engineering firm specializing in electronic reliability, laboratory testing, industrial consulting, ESD flooring, and specialized engineering services. More than 75% of our business comes from our Electronic Reliability Laboratory, so our brand should primarily reflect this expertise while remaining flexible enough to represent our broader engineering services. What we’re looking for We are not looking for a completely new brand. Instead, we want an evolutionary redesign that preserves the essence and recognition of our current logo while making it cleaner, more modern, and more professional. The current logo incorporates PCB (printed circuit board) traces, which represent our electronic engineering background. We’d like to keep this concept but reinterpret it in a more elegant, minimal, and timeless way. The new identity should communicate: * Engineering expertise * Electronic reliability * Precision * Innovation * Trust * Technical excellence * Quality * Stability * Professionalism Preferred style * Modern * Minimalist * Premium * Technical * Clean * Timeless * Corporate We prefer to avoid generic engineering icons such as gears, wrenches, factories, or lightning bolts. The design should feel distinctive and sophisticated. Deliverables * Main logo * Secondary logo variations * Icon/favicon * Horizontal and vertical versions * Black & white and color versions * AI, SVG, EPS, PDF, PNG (transparent), and JPG files * Basic brand color palette and typography recommendations Applications The logo will be used on: * Website * Business cards * Letterhead * Presentations * Laboratory equipment * Uniforms and embroidered polos * Safety equipment * Vehicles * Signage * Social media * Promotional products Ideal freelancer We’re looking for someone with experience designing corporate identities for engineering, industrial, manufacturing, electronics, technology, or B2B companies. Please include examples of similar work in your portfolio.
Project ID: 40626080
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170 freelancers are bidding on average $111 USD for this job

Your brief is very strong, and I like that you want an evolutionary update rather than a total departure. I can refine the existing PCB-trace concept into something cleaner, more premium, and more timeless while keeping the recognition your company already has. I’ve worked on corporate-facing visual identities where precision and professionalism matter, especially for technical and B2B brands. You’ll receive a practical logo system that works well across website, uniforms, equipment, vehicles, and print.
$250 USD in 7 days
9.3
9.3

As a seasoned branding and logo designer with over 16 years of experience, I believe Attari Bros offers the perfect blend of creativity and expertise needed for your project. With more than 7,000 successful projects under our belt, including numerous corporate identities for engineering, industrial, and technology companies like yours, we understand what it takes to revitalize a brand's identity while preserving its essence and recognition. At Attari Bros, we approach each project with careful research and analysis, ensuring that we truly understand your business, vision, and audience. This deep understanding forms the foundation for the multiple design options we'll craft for you - ensuring your new logo doesn't just look great on your website but translates well onto all applications, from laboratory equipment to embroidered polos. To further enhance trust building with our clients, I extend a 100% satisfaction guarantee to you; our team won't stop until you're thoroughly impressed with the outcome. With transparent rates, flexible packages, and an excellent track record of delivering high-quality designs on time, Attari Bros not only offers value for money but also a reliable business partner – ready to assist you even beyond this project. Let’s create something amazing that's unique to your brand!
$170 USD in 1 day
9.5
9.5

Could you please share your current logo (AI/SVG if available), company name, and any existing brand guidelines so the redesign can preserve the brand's recognition? Are there specific PCB trace elements, colors, or typography that must be retained, and do you have reference logos from engineering or technology companies whose style you admire? Also, will the logo need to include a tagline, and is there a preferred timeline or budget for completing the brand identity redesign?
$140 USD in 2 days
9.2
9.2

Hey, You are looking for Evolutionary Brand Identity Redesign. "Lets Gets Started, I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in design, Illustration, Photoshop, Graphic Design, Logo Design and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! SAHIL
$30 USD in 1 day
8.4
8.4

Hello! I am ready to help you with Evolutionary Brand Identity Redesign, Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Adobe Photoshop, Branding, Corporate Identity. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.
$100 USD in 5 days
7.8
7.8

Hello, Your electronic reliability laboratory deserves an evolutionary brand refresh that keeps the PCB-trace heritage while making the identity cleaner, more premium, and technically distinctive. I’ll redesign the logo around a refined, minimal concept that preserves recognition and works across lab equipment, uniforms, signage, and digital use. I’ll create horizontal and vertical versions, icon/favicon, black and white and color options, plus the full file set in AI, SVG, EPS, PDF, PNG, and JPG, along with color and typography guidance. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 Would you like the new identity to keep any specific color from the current logo? Best regards Kirandeep K.
$30 USD in 1 day
7.9
7.9

Hello, **Ready to start now to get your work done ASAP ** >> You can go through my work :https://www.freelancer.in/u/Follishitech Design Quality will not be compromised. Let me know what design you need? What budget you offer and what is your time line? I am available to start today. Waiting for your earliest reply so that we can proceed forward. Thanks & Regards,
$30 USD in 1 day
8.1
8.1

Greetings, I understand the importance of preserving your company's identity while modernizing it for a more professional look. With over 15 years of experience in logo and brand identity design, I specialize in creating evolutionary redesigns that maintain brand essence and recognition. Effective branding is crucial for communicating engineering expertise, trust, and professionalism. I will ensure your new identity reflects precision, innovation, and technical excellence, aligning with your target audience's expectations. My portfolio includes successful projects for engineering, technology, and B2B companies, showcasing my ability to deliver modern, minimalist, and premium designs. I invite you to review my work at https://www.freelancer.com/u/engmoriadham to see how I can elevate your brand's visual identity. Looking forward to discussing how we can enhance your brand together. Best regards, Adham
$100 USD in 3 days
8.0
8.0

Hi, I really like the direction you've described. Rather than replacing your identity, I’ll evolve it by preserving the recognizable PCB trace concept while refining it into a cleaner, more modern, and timeless mark that better reflects electronic reliability, precision, and technical excellence. The redesigned identity will be optimized for everything from laboratory equipment and embroidered uniforms to vehicles, signage, and digital platforms, ensuring it remains clear and professional at every size. You'll receive the primary logo, secondary variations, favicon, horizontal and vertical layouts, monochrome versions, and all required vector and print-ready formats, along with a basic color palette and typography recommendations. Portfolio: https://www.freelancer.com/u/Humaumair12 I can share the first concepts within 2–3 days and refine the selected direction based on your feedback. Warm Regards, Huma
$180 USD in 7 days
7.7
7.7

Hi, I’ve carefully reviewed your project brief and have a solid understanding of what you’re looking for regarding “Evolutionary Brand Identity Redesign”. I’m Hamza, a professional artist/designer with more than 10 years of practical experience, dedicated to delivering visually refined and high-quality creative solutions. I’ve successfully worked on similar projects involving Graphic Design, Product Design, Branding, Visual Design, Adobe Photoshop, Adobe Illustrator, Logo Design and Corporate Identity, using a well-defined process that prioritizes accuracy, creativity, and timely completion. You’re welcome to review relevant samples from my portfolio here: https://www.freelancer.com/u/LionConcepts My approach for this project would include: • Reviewing and confirming all project requirements • Developing an initial concept or draft for your review • Applying revisions based on your feedback • Delivering final files in the required formats I’m confident I can complete this project within your expected timeframe, with a bid that fairly reflects the quality and effort involved. I’d be glad to discuss the project further and begin immediately. Best regards, Lion Concepts
$90 USD in 1 day
7.5
7.5

Hi there, I’m ready to work on your project “Evolutionary Brand Identity Redesign.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Adobe Photoshop, Branding Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$60 USD in 3 days
7.6
7.6

As an experienced graphic designer with over 10 years in the industry, I believe I am the ideal candidate for your evolutionary brand identity redesign project. My focus and specialization have always been on creating high-quality, tailored designs that help businesses build a strong visual identity – just like your goal with this project. In fact, the combination of my vector art capabilities and expertise in logo design makes me particularly suited for this task. With your emphasis on maintaining the essence of your current brand while giving it a modern, professional touch, my skills in vector tracing and conversion will ensure that the PCB trace concept is elegantly interpreted into a design that is clean, timeless, and precise. Furthermore, I understand that as an electronic reliability engineering company, your visual representation must exhibit trust, technical excellence, innovation and professional quality. My previous work with engineering and technology-based companies provided me with substantial experience in delivering designs that embody these qualities while avoiding cliched imagery – much like what you are asking for. Ash k
$30 USD in 1 day
7.7
7.7

I’d be a good fit for this because your direction is specific: modern, minimal, technical, and trustworthy without falling into generic engineering visuals. The PCB/electronics angle gives a strong foundation, and I can redesign it in a more elegant and professional way while preserving the essence of the current mark. I will also make sure the final identity holds up across embroidery, signage, presentations, and digital use. The goal would be a polished system, not just a standalone logo.
$250 USD in 7 days
7.4
7.4

I'm Rinu, an experienced graphic designer who thrives on crisp, relevant and memorable creations. Over my 8 years of experience, I've developed a knack for transforming abstract ideas into visually-compelling narratives while adhering to the core vision of the project. Your project speaks volumes to me as someone who’s passionate about innovative redesigns. In our unique challenge lies the opportunity to create an evolving brand identity that not only captures your engineering expertise and technical excellence but also introduces a new level of modernity, precision, and trust reflective of your field of Electronic Reliability Engineering. It's exciting to envision how we can reimagine your current PCB trace concept into a sleek, minimalistic design without losing its original intent. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony S.
$250 USD in 1 day
7.2
7.2

As a seasoned graphic designer, I know how important it is to preserve your company's history and values while giving your brand a fresh and engaging look. With my expertise in logo design, visual design, and using tools like Adobe Illustrator, I can help you achieve the evolutionary redesign you seek. Examining your current brand identity and understanding your need for modernity and professionalism, I will create clean, minimalist designs that exude technical excellence, quality, precision, and trust. Having undertaken similar projects for engineering, industrial, and B2B companies like yours before, I understand the uniqueness of such brand identities. You'll find my work meets your preference for distinctiveness and sophistication by avoiding cliché engineering icons such as wrenches or lightning bolts. Drawing inspiration from the PCB traces concept in your current logo, I’ll reinterpret it into an elegant yet timeless design that highlights your electronic reliability expertise.
$300 USD in 7 days
7.3
7.3

With relevant experience in the B2B niche, particularly in engineering, technology, and industrial sectors, I am confident in my ability to handle this brand identity redesign project for your reliability engineering company. My professional background includes 6+ years curating compelling visual assets that not only elevate brand appeal but effectively communicate brand values. In line with your preferences, my design style leans towards a modern, minimalist approach while still defining a brand's uniqueness and sophistication. My adeptness in Adobe Illustrator and Photoshop equips me to create clean, timeless logos that can stand the test of time - a quality essential for a successful rebranding strategy. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy Z.
$100 USD in 1 day
7.1
7.1

Hi there, I can help modernize your Mexican engineering company brand with an evolutionary logo redesign preserving the PCB traces concept. I will create premium corporate logo variations, favicon, brand colors, typography recommendations, and deliver AI, SVG, EPS, PDF, PNG, and JPG files. I have strong skills in Adobe Photoshop, Adobe Illustrator, and other design tools, And the best part is that I keep working until my clients are fully happy with the results. You can view a similar project in my portfolio here: https://www.freelancer.com/u/humartist101 Thanks & Regards, Humayo.
$60 USD in 3 days
6.8
6.8

Hi, I am excited about the opportunity to work on the Evolutionary Brand Identity Redesign project for your Electronic Reliability Engineering Company. I understand the importance of modernizing your visual identity while maintaining the essence of your current logo. My proposed steps include conducting in-depth research on your industry and competitors, creating multiple design concepts that focus on engineering expertise and electronic reliability, and refining the chosen concept based on your feedback for a clean, modern, and professional look. Please review my portfolio for examples of similar corporate identity projects: https://www.freelancer.com/u/pixelonik I look forward to discussing this project further with you to ensure we create a brand identity that aligns perfectly with your company's values and goals. Best regards, Ramandeep
$30 USD in 1 day
6.8
6.8

In this evolving digital world, businesses need to remain distinctive to stand out from the crowd. I, Roger, can offer you that unique and sophisticated edge for your new brand identity redesign. With 8+ years of experience in branding and corporate identity design, I have successfully communicated the essence of various businesses including engineering firms, industrial services companies, and B2B enterprises. My approach is simple - understand the purpose, values, and goals of your business so I can convert them into the visual language. The fact that more than 75% of your business comes from your Electronic Reliability Laboratory truly resonates with my expertise. I specialize in crafting impactful designs that are clean, modern, minimalistic yet powerful; adjectives that exactly capture what you’re looking for! Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger Z.
$100 USD in 1 day
7.0
7.0

Hi there, I will modernize your engineering company identity through an evolutionary logo redesign that preserves the PCB traces concept. The new branding will communicate electronic reliability, precision, innovation, trust, and technical excellence while delivering logo variations, favicon, color palette, typography guidance, and source files. I'm an expert and have a very strong grip on Photoshop & Illustrator. I also offer unlimited revisions and at the end, all the vector formats for future use. Visit my portfolio at https://www.freelancer.com/u/allanashan99. Thanks & Regards, Shan.
$40 USD in 1 day
7.0
7.0

Guadalupe, Mexico
Member since Aug 4, 2026
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