Product Positioning Strategy Consultancy

I’m based in Indonesia and need targeted support refining the product positioning for one of our key offerings. My primary objective is to increase market share, so I’m looking for a strategist who can translate market insights into a compelling, differentiated position that resonates with our ideal customers. Scope of work • Audit our existing positioning, messaging, and competitive landscape. • Craft a clear positioning statement and value proposition that highlights our unique strengths. • Map out key buyer personas and the core benefits that matter most to each. • Recommend messaging themes and proof points we can use across marketing channels. Deliverables 1. Concise positioning framework (statement, value proposition, competitive angle). 2. Slide deck or brief report summarizing research findings, insights, and recommended actions. 3. Practical next-step roadmap outlining how to activate the new positioning in sales collateral, website copy, and campaigns. I will supply current brand assets, performance data, and any customer feedback we’ve gathered. I’m happy to collaborate through virtual meetings, but I need someone who can work independently and deliver actionable recommendations on a tight timeline. If you have a proven track record in product strategy—especially helping businesses grow market share—let’s discuss how we can move this project forward.

Project ID: 40404638