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Rolen Construction, being a developer company and a construction company, needs to configure Zoho CRM+ to perform the outreach, on a regular basis, to the following groups/channels: 1. Outreach to site-level investors: a. Source for Information: email databases for VC, PE, FO, specific LA-geared databases (Rolen will provide) b. Technical Implementation: email outreach campaigns via Zoho CRM+ c. Frequency: ongoing, daily 2. Outreach to developer-level investors: a. Source for Information: email databases for VC, HNWI (Reg D) + Google Ads overseas (Reg S); specific LA-geared databases (Rolen will provide) b. Technical Implementation: email outreach campaigns via Zoho CRM+ c. Frequency: ongoing, daily 3. Outreach to construction customers for single-family houses in Los Angeles: a. Source for Information: Google Ads local; specific LA-geared email databases (Ronen will provide); phone call outreach (use existing channels) b. Technical Implementation: email outreach campaigns via Zoho CRM+; phone calls through 3-rd party (existing) c. Frequency: ongoing, daily 4. Outreach to construction subcontractors for single-family houses in Los Angeles: a. Source for Information: specific LA-geared email databases; phone call and Whatsup outreach (Rolen will provide) b. Technical Implementation: Whatsup outreach via Zoho CRM+; phone calls/SMS through 3-rd party; email outreach campaigns via Zoho CRM+ c. Frequency: ongoing, as-needed, daily Requested overall scope of work for Zoho CRM+: d. Initial setup of Zoho CRM to support the above tasks e. Initial loading of the existing databases f. Initial setup of Whatsup campaigns for the above g. Initial setup of SMS campaigns for the above h. Initial setup of Google Ads campaigns for the above i. Initial setup of email campaigns for the above j. CRM workflow automation for items c-d-e-f above k. Zoho CRM+ integration with Google Ads, web site, and web site analytics Priorities and order of implementation (milestones): a. Initial setup of Zoho CRM to support the above tasks b. Initial loading of the existing databases c. Implementation of campaigns for items 1 and 2 above d. Implementation of campaigns for items 3 and 4 above e. CRM workflow automation for all items above
Projekt-ID: 40104744
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