Storm Fence Repair PPC Setup

i have a complete list upon intrest; Elevator Pitch: Goal: Launch a hyper-targeted, high-conversion campaign to generate 11+ fast  reviews and push my Google Business Profile rating from 4.3 to 4.5. Campaign Specifics: Focus: Emergency/Storm Damage Fence Repair only. Targeting: 100% Mobile (Exclude Desktop/Tablet). Geo-Strategy: I need separate Ad Groups for Langhorne, Bryn Mawr, Abington, and Philadelphia (ZIP 19116) to ensure the ad headlines match the user’s town exactly. Conversion Action: Phone Calls (using Google Forwarding). Required Assets: Call Assets: Primary priority. Location Assets: Must link to my Google Business Profile so my 4.3 rating shows in the ads. Negative Keywords: I have a list ready (blocking DIY, supplies, and "cheap" searches) to protect the budget from junk clicks. The Ask: I’m looking for a pro to build this structure and optimize for a high Call-Through-Rate (CTR). I handle the lead follow-up with an automated review request once the job is done. Full scope of project: Project Brief: Emergency Fence Repair (Review Generation Campaign) Business Name: Viking Building Group Primary Objective: Drive immediate phone calls for storm-damaged fence repairs to cross the 4.5-star review threshold on Google. 1. Target Audience & Intent Customer Profile: Homeowners in crisis due to storm damage (fallen trees, blown-down panels, compromised security). Search Intent: Urgent, transactional, "immediate fix" mindset. Key Value Prop: Same-day/Next-day response, Licensed/Insured, local trust. 2. Campaign Structure & Targeting Device Strategy: 100% Mobile Focused. Set Desktop and Tablet bid adjustments to -100%. Geographic Focus: Create dedicated Ad Groups for the following high-priority locations to ensure hyper-local ad copy: Langhorne, PA Bryn Mawr, PA Abington, PA Philadelphia ZIP Code: 19116 (Northeast Philly/Somerton) General Reach: Broad location targeting for Bucks, Montgomery, and Philadelphia counties for all other queries. 3. Ad Type & Assets Ad Format: Responsive Search Ads (RSAs) optimized for phone calls. Primary Asset: Call Assets must be enabled and prioritized. Conversion Goal: "Calls from Ads" (Google Forwarding Number enabled to track duration/quality). Ad Copy Keywords: "Emergency," "Storm Damage," "24/7 Service," "Secure Your Yard," "Fast Response." 4. Keyword Strategy Bidding Focus: Focus on "Emergency" and "Repair" modifiers. Negative Keywords: Please exclude keywords related to "DIY," "used fence panels," "fence supplies," or "employment." 5. Success Metrics (KPIs) Primary KPI: Phone Call Volume. Secondary KPI: Cost Per Lead (CPL) under $ 5 set a max and a time period of campaign run. Ultimate Goal: Every lead from this campaign will be funneled into a specific text-based review request strategy.

Projekt-ID: 40072583