Digital Marketing & Course Promotion Strategy

I want a clear, data-driven plan that takes our training courses to the right people and converts interest into qualified enquiries. My main arenas are Instagram and Facebook, supported by both Meta Ads and Google Ads for lead generation, and I need the campaign to speak to online learners as well as our local catchment. Please give me a concise proposal that covers: • Strategy – how you will position the courses, segment the audiences (online vs local), and align creative themes across feeds, Stories, Reels, and ad formats. • Content Calendar – post ideas, short-form video concepts, ad creatives, and copy suggestions (no website work required). • Paid Media Framework – recommended minimum and optimal monthly spend for Meta Ads and Google Ads, bidding approach, and funnel structure. • Performance Forecast – realistic reach, lead volume, and timeline assumptions backed by previous benchmarks or similar campaigns. • Lead Handling – how you will track enquiries, integrate with our CRM or spreadsheets, and measure cost per qualified lead. • Reporting – the KPIs you’ll surface each month and how you’ll refine campaigns based on those insights. Acceptance criteria: 1. A written strategy deck (PDF or Google Slides) covering the points above. 2. A 30-day content calendar with creative mock-ups. 3. Paid media budget matrix showing spend vs projected leads. 4. Sample report template and explanation of tracking setup. If you can outline deliverables, timelines, and how you’ll communicate progress, I’ll move quickly to contract.

Projekt-ID: 40096182