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CURRENT STATUS ALREADY IN PLACE • Meta Pixel is installed and firing correctly • Three ads already exist • Core audiences and lookalike audiences are already created • We will provide ad creatives including images and reels OBJECTIVE • Generate qualified leads for CLAT 2026 and IPMAT Integrated for Class 11–12 • Primary CTA is Book Free Trial Class • Focus strictly on lead generation and trial bookings, not brand awareness YOUR SCOPE OF WORK ADVERTISING AND TRAFFIC Review existing campaigns, ad sets, and audiences Restructure campaigns if required with one campaign per exam and clean ad set separation Launch and manage Meta ads on Instagram Reels and Feed only Optimize continuously for lead quality and trial bookings, not just cost per lead LANDING PAGES 5. Create two high-conversion, exam-specific landing pages – CLAT Free Trial – IPMAT Free Trial 6. Landing pages must be mobile-first, fast-loading, and focused on one-screen conversion 7. Messaging must not mix multiple exams or offers 8. Lead form must be short and limited to name, class, and phone number 9. Integrate Meta Pixel and event tracking on landing pages 10. Implement proper UTM tracking on all ad links WHATSAPP FUNNEL AND LEAD ROUTING 11. Set up a WhatsApp-based lead follow-up funnel triggered immediately after form submission 12. Auto-send confirmation message to the lead within one minute of form submission 13. Route leads to counsellor WhatsApp numbers or CRM for manual follow-up 14. Ensure WhatsApp funnel supports – Trial class confirmation – Reminder message before trial – Post-trial follow-up message 15. Ensure all WhatsApp messages are compliant with Meta and WhatsApp policies 16. Test the entire flow end to end from ad click to WhatsApp message delivery WHAT WE WILL PROVIDE • Ad creatives including reels and images • Trial class delivery and counselling process • WhatsApp message content and approvals within 24 hours TIMELINE FAST-TRACK • Landing page drafts within 24 hours • Ads, landing pages, and WhatsApp funnel live within 48 hours KPIs • Cost per qualified lead • Trial booking rate • Call connect rate • WhatsApp message delivery and response rate PLEASE CONFIRM Ability to design and deploy landing pages, ads, and WhatsApp funnel within 24 to 48 hours Commitment to exam-specific, conversion-focused landing pages Use of UTM-tagged exam-specific URLs for all ads Weekly performance reporting with CPL, lead quality, and WhatsApp funnel metrics IMPORTANT NOTE Homepage traffic, long forms, multi-exam landing pages, brand awareness campaigns, follower growth objectives, or generic lead forms will not be used for this engagement.
Projekt-ID: 40098926
4 Vorschläge
Remote Projekt
Aktiv vor 8 Tagen
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4 Freelancer bieten im Durchschnitt ₹10.250 INR für diesen Auftrag

Hello, With 12+ years of experience in the digital marketing field, we have a proven track record of creating and optimizing campaigns that drive conversions, engagement, and revenue growth. Our Approach & Activities: Initial Campaign Audit & Strategy Planning Review your current campaigns, audience targeting, creatives, and landing pages. Define campaign objectives, KPIs, and budget allocation strategy. Audience Research & Segmentation Create custom audiences, lookalike audiences, and retargeting audiences. Creative & Ad Copy Optimization A/B test creatives to determine top-performing variations. Configure campaigns in Meta Ads Manager (awareness, consideration, conversion). Set bidding strategies, placements, and optimization goals. Campaign Monitoring & Optimization Daily/weekly monitoring of ad performance and spend. Optimize campaigns based on data insights (CTR, CPC, ROAS). Adjust targeting, creatives, and bidding to maximize ROI. Reporting & Analysis Provide regular performance reports with actionable insights. Why Choose Us: We bring 12+ years of digital marketing experience, ensuring strategies are data-driven and result-oriented. We focus on ROI-driven campaigns that convert, not just clicks. We are confident that we can deliver measurable results for your Meta Ads campaigns and would love the opportunity to discuss your project in more detail. Looking forward to working together. Thanks,
₹8.000 INR in 30 Tagen
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New Delhi, India
Mitglied seit Dez. 12, 2025
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$250-750 USD
₹12500-37500 INR
₹12500-37500 INR
min. $50 USD / Stunde
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$250-750 AUD
€8-30 EUR