Digital Marketing

I run a WooCommerce-based WordPress store that supplies eyewear frames and accessories to wholesalers, semi-wholesalers and retailers, and I’m ready to push sales harder through paid channels. My top priority is measurable revenue growth, so I need someone who can split focus evenly between Meta Ads (Facebook + Instagram) and Google Ads, building a full-funnel strategy that speaks directly to those three B2B segments. You’ll have direct access to the existing Meta Business Suite, Google Ads and GA4 properties as well as the WooCommerce back-end. With that, I expect: • Campaign architecture from scratch or a rebuild of the current accounts, covering prospecting, remarketing and look-alike strategies. • Pixel, Conversions API and GA4 events correctly firing on product, cart and checkout pages so ROAS is crystal-clear. • Product feed optimisation for Google Shopping and Advantage+ catalogues, keeping stock, pricing and imagery synced. • Ongoing bid, audience and creative testing—weekly adjustments based on CTR, CPC, CPA and, ultimately, sales volume. • Short performance reports that highlight wins, losses and next steps; I care more about insight than vanity metrics. If you’ve scaled WooCommerce stores through both ad ecosystems before, especially in a niche like eyewear or fashion accessories, let’s talk data, timelines and milestones.

Project ID: 40193138