Expert PPC Specialist for 4 Campaigns

Project Title: Google Ads + Meta Ads expert to manage 4 offer campaigns to existing landing pages We are looking for an experienced performance marketer / PPC specialist who can independently manage and optimize a complete paid campaign setup for our cleaning company in Sweden. Important: The 4 landing pages already exist. You do not need to build them. Your job is to drive the right traffic to the correct landing pages, optimize daily, and deliver cost-effective real leads. Goal We need real bookings and inquiries at a low and sustainable cost per lead. Our target CPL is: ideally around 100 SEK per lead slightly higher can be accepted for a short period, but the setup must move toward a low and sustainable lead cost quickly This is a critical summer period for us because recurring customers often pause/cancel during vacation, which creates gaps in our schedule. We need paid campaigns that can help fill those gaps. Campaign period Start: 1 July End: 30 September Scope of work A. 4 campaigns We want 4 separate campaigns, one for each service: Hemstädning Flyttstädning Storstädning Fönsterputsning Each campaign will have its own existing landing page. B. Traffic sources You will manage both: Google Ads Meta Ads Traffic from both platforms must go to the correct landing page for each service. C. Offer structure All 4 campaigns promote: 15% discount For Hemstädning, the offer is connected to a 3-month commitment period. D. Geographic targeting We advertise only in these municipalities: Helsingborg Landskrona Kävlinge Lund Lomma Bjuv No ads should be shown in any other areas. This is extremely important. E. Management expectations We expect the freelancer to manage this professionally and independently, including: campaign setup and structure keyword strategy negative keyword handling ad copy images / creatives daily optimization budget allocation between campaigns/platforms targeting improvements performance monitoring lead-cost control We do not want to micromanage daily ad work. We expect you to know what you are doing and manage this proactively. Daily optimization requirement We expect daily campaign management and improvements, including: checking search terms adding negatives improving targeting improving ad quality reducing wasted spend adjusting budgets where needed What matters most We do not care about vanity metrics. We care about: real leads real bookings / inquiries low CPL practical business result strong control over irrelevant traffic Important requirements customer-facing ad content must be in correct Swedish targeting must be tightly controlled no careless broad traffic strategy daily optimization is expected the freelancer must be able to work independently with minimal involvement from us strong reporting and accountability are required Please include in your proposal Your experience with Google Ads + Meta Ads Experience driving traffic to existing landing pages Examples of similar service-business campaigns How you would structure and optimize these 4 campaigns How you would control geography and irrelevant traffic How you would work daily to reduce CPL Your reporting approach Confirmation that you can have everything ready for launch by 1 July Preferred We prefer someone who understands local service ads, lead generation, and cost control — not someone who just increases traffic volume. Start your proposal with the words: SUMMER CLEANING PLAN and briefly explain how you would keep CPL under control while managing both Google and Meta.

Project ID: 40520702