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I need a seasoned Google Ads professional to design, launch, and optimise a campaign that drives a steady flow of personal-loan applications from audiences across India who struggle with poor credit. My objective is simple: more completed application forms, not just clicks. You’ll take full ownership of keyword research, ad copy, extensions, audience refining, and conversion tracking, then keep refining bids and creatives until cost-per-application is comfortably below industry norms. Key context • Product: unsecured personal loan • Audience: individuals with poor credit histories (CIBIL below 650) • Geography: pan-India, with an initial push in Tier-1 & Tier-2 cities • Compliance: ads and landing pages must follow Google’s financial-services policies for India. Deliverables 1. Campaign structure (search + relevant Performance Max or display retargeting if you believe it will convert) 2. Two sets of high-intent keyword groups and compelling ad copy for each 3. Conversion tracking via Google Tag Manager and GA4, tested end-to-end to the “application submitted” thank-you page 4. Weekly optimisation report highlighting spend, clicks, conversions, and actionable tweaks Acceptance criteria • Campaign approved by Google and live within one week of project start • Minimum 20 qualified applications in the first month with clear path to scale • Transparent ad account access so all changes and data remain visible If you have a proven track record lowering CPA in the lending space and can navigate the compliance nuances of financial ads in India, I’m ready to start immediately.
Projekt-ID: 40230751
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8 Freelancer bieten im Durchschnitt ₹2.019 INR für diesen Auftrag

Hi I hope you're doing well! I’d love to help you run a high-performing PPC campaign that drives quality traffic, leads, and sales while maximizing ROI. With 10+ years of experience in Google Ads and social media PPC, I have successfully managed campaigns across various industries, optimizing ad spending for the best results. Our PPC Strategy: 1. Keyword Research & Competitor Analysis 2. Ad Copy & Creative Optimization 3. Smart Bidding & Budget Optimization 4. Audience Targeting & Retargeting 5. Conversion Tracking & GA4 Integration 6. A/B Testing & Ongoing Optimization I focus on data-driven strategies to lower costs and improve conversion rates, ensuring higher profitability. Let’s connect to discuss your PPC goals and create a custom strategy for success! Best regards, Rewathi
₹5.000 INR in 30 Tagen
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With close to a decade of experience as a data analysis specialist, I'm confident that my skills would be the perfect match for your Google Ads project. My focus lies not just on clicks, but on optimizing every aspect of the campaign to drive more completed applications. Having worked extensively in the lending space, I understand the challenges and importance of targeting the right audience; and in this case, the individuals with poor credit histories in India. A major part of my role as a data analyst has been dealing with large volumes of data and extracting actionable insights from them. This powerful skillset will be put to good use on your project - meticulously researching relevant keywords, designing ad copies that resonate with the target audience and implementing effective conversion tracking using Google Tag Manager and GA4. Additionally, I ensure full compliance with Google’s financial-services policies for India so that your ads and landing pages are compliant and engaging.
₹1.050 INR in 7 Tagen
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Hello, I’m a Google Ads specialist experienced in financial-services lead generation in India, including high-risk credit segments. My focus is conversions (applications), not clicks. Strategy: • Build structured Search campaigns targeting high-intent keywords like “personal loan low CIBIL”, “loan for bad credit India” (segmented Tier-1 & Tier-2). • Create 2 keyword groups: Instant/urgent approval intent Low-credit/CIBIL-focused intent • Strong ad copy + full extensions (sitelinks, callouts, snippets). • Add remarketing (Display/Performance Max) only after validating search data. Tracking: • Full conversion setup via GTM + GA4. • End-to-end testing to “application submitted” page. Optimisation: • Continuous negative keywords, bid refinement, A/B testing. • Weekly report: spend, clicks, conversions, CPA + action plan. Timeline: Campaign live within 5–7 days. Goal: 20+ qualified applications in first month with scalable CPA. Ready to start immediately and provide full ad account transparency.
₹1.000 INR in 7 Tagen
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Performance-driven Google Ads specialist focused on lead generation for regulated industries. I don’t chase clicks — I optimise for qualified applications. Understanding You need compliant, high-intent campaigns targeting low-CIBIL borrowers across India, optimised to reduce cost-per-application and scale predictably. Approach Structured Search campaigns (intent-based clusters) + controlled PMax/retargeting if data supports. Negative keyword sculpting, compliant ad copy, extensions, and tight geo-bid adjustments (Tier 1 & 2 focus). Full GA4 + GTM conversion tracking to “Application Submitted” page. Weekly optimisation: bid tuning, query mining, creative testing, CPA reduction. Why choose me Lending-focused optimisation mindset. Compliance-aware. Transparent reporting.
₹1.050 INR in 7 Tagen
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As someone who enjoys working with data to develop actionable insights, I am confident in my ability to help you achieve your objective of driving good quality loan applications. Over my three years as a Full Stack Developer and Business and Data Analyst, I have become proficient in leveraging various data analysis tools such as Power BI, Tableau, Matplotlib, Seaborn, Plotly, among others - all of which I can put to work to optimize your Google Ads campaign. Whether it's through meticulous keyword research for improved targeting or the creation of engaging ad copies that resonate with your target audience, rest assured that I will go above and beyond to ensure every aspect is properly optimized. One of the most significant aspects of my skillset when it comes to this project is my experience with SQL and querying databases.
₹1.050 INR in 7 Tagen
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Hello, I’m a Google Ads specialist with hands-on experience in lead-generation campaigns for financial products, including personal loans. My focus is not just driving clicks, but generating qualified and completed loan applications at a sustainable CPA. For your campaign, I will take full ownership of: High-intent keyword research and compliant ad copy tailored for low-CIBIL audiences Smart campaign structuring (Search + retargeting where it adds value) Accurate conversion tracking via GTM & GA4 up to the “application submitted” stage Continuous bid, keyword, and creative optimisation to lower cost per application I’m familiar with Google’s financial advertising policies in India and ensure all ads and landing pages remain fully compliant. You’ll have complete transparency with full ad account access and clear weekly performance reports. I’m confident I can help you achieve your initial application targets and build a scalable campaign. Ready to start immediately. Best regards, Mst Megna Begum
₹1.450 INR in 3 Tagen
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With 6+ years of experience managing regulated Google Ads accounts, including financial and lending campaigns in India, I focus on one metric: cost per completed application, not clicks. For your unsecured personal loan product targeting CIBIL below 650, I would structure a compliant, performance-first acquisition system. Strategy & Structure • Search-led architecture segmented by intent (urgent loan, low CIBIL loan, instant approval terms) • Separate campaigns for Tier-1 and Tier-2 cities to control CPL by geography • Performance Max or display retargeting only after validated conversion data • Strong negative keyword filtering to block job seekers, free queries, and irrelevant traffic Compliance • Policy-safe ad copy aligned with Google’s India financial services requirements • Proper disclosures on ads and landing pages • Continuous policy monitoring to prevent disapprovals Tracking & Optimization • GTM + GA4 tracking tested to “application submitted” confirmation page • Conversion-focused bidding (Max Conversions → Target CPA scaling) • Ongoing search term mining, bid refinement, and creative testing Reporting Weekly transparent reports: Spend, Clicks, Applications, CPA, and next actions. Full ad account visibility guaranteed. My goal is to achieve the first 20+ qualified applications quickly, then optimize and scale sustainably while keeping CPA under control.
₹1.050 INR in 7 Tagen
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Kolkata, India
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