Google Ads Traffic Audit

My Google Ads spend holds steady but traffic is flat. I need a sharp, data-backed audit that pinpoints why impression share is slipping and CPC remains higher than I’d like, all while the main objective—driving more visitors to the site—stays front and centre. Here’s what the engagement should cover: • Secure, read-only access to every active campaign. • A deep dive into keyword match types, negative lists, Quality Score components, ad relevance, extensions, device and location settings, and bidding strategy. • Root-cause analysis of the low impression share and its direct impact on CPC. • Competitive and auction-insight benchmarking to reveal gaps and opportunities. Deliverables: 1. A concise report (PDF, Slides, or Google Doc) that collates findings with annotated screenshots or data extracts. 2. A prioritised action plan grouped into quick wins and longer-term optimisations, each recommendation tied to a clear metric (traffic, impression share, or CPC). 3. Optional next-step outline for hands-on implementation, broken down by milestone. Clear, insightful, and immediately actionable—that’s the audit I’m after.

Projekt-ID: 40247593