Performance Marketing Expert Needed for Trading Education Institute — Quality Lead Generation & Student Admissions (Jalgaon, Maharashtra) -- 2

About Us- We are Easy Trading Institute, a stock market trading education institute based in Jalgaon, Maharashtra. We offer beginner-to-advanced trading programs in both online and offline formats. Our internal conversion rate on organic leads is strong — we know how to close, we just need the right people entering the funnel. Our entry point is a paid demo session (₹300) that filters serious prospects and funnels them into full course admissions. Objective- Generate genuine, intent-driven leads that convert into demo bookings and ultimately admissions — through paid advertising on Meta and Google. Quality over volume is our non-negotiable priority. Target Geography- Phase 1: Jalgaon city and district Phase 2: Khandesh region (Jalgaon, Dhule, Nandurbar districts) Our Priority — Quality Over Volume We are not looking for high lead volume. We want genuine leads from people seriously considering stock market trading education. We will evaluate performance on: Lead pick-up rate Demo booking conversion Cost per Admission (CAC) — not just Cost per Lead (CPL) Campaigns optimised purely for form fills without downstream accountability are not what we are looking for. Scope of Work- Create and manage Meta and Google Ads campaigns Build and optimise lead generation funnels with demo booking as primary conversion goal Audience research and targeting across Jalgaon and Khandesh region Ad copy and creative recommendations (video-first strategy — Reels and short-form in Hindi/Marathi, static creatives in English) Lead quality strategies — minimising spam, junk, and invalid leads Real-time lead delivery integrated with our CRM and WhatsApp automation platform Conversion tracking (lead → demo booked → demo attended → admission) Weekly optimisation and monthly performance reporting Our Programs- Indian Stock Market Trading Course Content Creation — Please Clarify in Your Proposal We follow a video-first strategy. Please clearly state what is and is not part of your service: Ad scripting and content scripting Video editing (Reels, short-form ad creatives) Static creative design (banners, carousels) Posting and scheduling In your proposal clearly list what is included in your fee and what is not included with approximate separate costs. Also mention whether you work solo or with a team. Tech Stack & Integration Requirements- Leads must flow into our CRM in real time — no Excel dumps or manual transfers Leads should trigger automated WhatsApp follow-up sequences immediately We expect integrated reporting across campaign performance, lead quality, and admission tracking Our follow-up window is within 15 minutes of lead generation — delayed delivery directly impacts conversion Please mention what reporting and integration tools you use and how you have managed similar setups previously. Requirements- Proven Meta Ads and Google Ads experience Prior experience in trading, finance, or education businesses Ability to share case studies — CAC, admissions, and lead quality metrics preferred over vanity metrics Comfortable being evaluated on admission conversion, not lead volume alone Experience with CRM and WhatsApp automation integration Deliverables- Campaign setup (Meta + Google) Audience and targeting strategy Ad creative recommendations Weekly optimisation report Monthly performance report (CAC, pick-up rate, demo conversion, admissions) Lead generation and funnel plan *Please Include in Your Proposal-* Experience in performance marketing Similar projects — trading, finance, or education preferred Results achieved — CAC, lead quality, admissions generated Platforms you specialise in Monthly management fee — included and excluded clearly stated Content creation scope and separate cost if applicable Reporting and integration tools you use Your approach to minimising junk and spam leads We Will Ask Shortlisted Freelancers- Have you worked with educational or coaching businesses? Have you run campaigns for trading or finance related businesses? What CAC and CPL range should we expect for our market? How do you ensure lead quality and reduce junk leads? Do you provide landing page audit and recommendations? How do you track admissions — not just leads — from campaigns? Are you comfortable being evaluated on admissions, not just leads delivered? How have you handled CRM and WhatsApp automation integration previously? Can you produce Hindi/Marathi video creatives or do you work with a collaborator? Ad Spend- We will start with a conservative test phase to establish real CPL, spam ratio, and best-performing audiences. Ad spend will be scaled progressively based on proven data from initial months — not fixed from day one.

Project ID: 40517254