Performance Marketing Specialist (Min. 4 Years Experience) for Lab Grown Diamond Jewellery Brand Based in india

Project Title Performance Marketing Expert for Jewellery Brand (Meta + Google Ads) Project Type Freelance Project Description We are looking for an experienced Performance Marketing Specialist to help scale our jewellery brand through strategic paid marketing campaigns. Our primary objective is to: Generate local traffic and walk-ins to our offline jewellery stores Increase conversions and sales The ideal candidate should have strong experience in scaling D2C/eCommerce brands through Meta and Google advertising while also understanding local customer acquisition strategies for physical retail stores. Our brand: Wahe Jewellery Responsibilities Plan, launch, and optimize paid campaigns across: Meta Ads (Facebook & Instagram) Google Ads (Search, Shopping, Performance Max, Display, YouTube) Drive qualified traffic to both online and offline stores Improve ROAS, conversions, store visits, and customer acquisition Create and optimize local targeting campaigns for offline store traffic Build remarketing and retargeting funnels Conduct audience research and competitor analysis Scale profitable campaigns while maintaining efficiency Coordinate with our creative/design team for ad creatives and campaign assets Setup and optimize tracking systems: GA4 Meta Pixel Google Tag Manager Conversion APIs Provide weekly performance reports with actionable insights Requirements Minimum 5 years of experience in performance marketing Proven experience managing eCommerce/D2C brands Strong expertise in Meta Ads and Google Ads Experience with Shopify stores Strong analytical and optimization skills Ability to independently manage and scale ad budgets Experience in jewellery, luxury, fashion, or lifestyle brands preferred Must share previous case studies and measurable results Preferred Skills Local store traffic campaigns Funnel optimization A/B testing Creative strategy Landing page optimization Conversion tracking and analytics Understanding of customer journey for premium/luxury products To Apply Please share: Relevant case studies/results Brands you have worked with Monthly ad budgets handled Platforms you specialize in Expected monthly retainer/project cost We are looking for a performance-focused marketer who can strategically scale both online sales and offline store traffic for a premium jewellery brand.

Project ID: 40443261