Restructure & Scale Google Ads

I’m running profitable but siloed Google Ads for our POS and payment terminals in the Czech Republic, spending well over €5 000 a month. My single goal now is to drive far more hardware sales, not just leads. To get there I want the whole account rebuilt around the 2026 tool-set: broad-match intent clusters, AI Max for Search and a value-based tROAS strategy that can learn from offline purchase data once we wire those imports in. What you’ll walk into • Historical campaigns with basic performance reports (nothing granular, yet plenty to mine for search-term signals). • A healthy product feed and a Czech-speaking assistant who will handle all ad copy or extension localisation. • Manual CPC and fragmented structure that limit scaling. What I need from you 1. A clean, intent-based architecture for Search, Discovery and a feed-optimised Performance Max. 2. Activation of AI Max for Search and value-based bidding, calibrated to hardware margin tiers. 3. Mapping and testing of offline conversion uploads so Smart Bidding can optimise to actual device sales. 4. Clear, automated reporting that shows ROAS movement and incremental revenue after rebuild. 5. Proven tactics for B2B hardware or fintech accounts that have already handled €5k+ monthly budgets using broad match plus Smart Bidding. You don’t have to speak Czech; you do have to know how to squeeze more revenue from every koruna while letting the algorithms do most of the heavy lifting. If that sounds routine to you, let’s talk timing and next steps.

Project ID: 40397139