Hi Kayro,
Ich habe einen kleinen Jungen und viele Fragen, die abgedeckt werden müssen, so neben diesen Ideen, hier ist mein Vorschlag.
In english, I hope you will understand.
3) I and my college are specializing on live-cycle campaign development. I was doing consultancy and campaign design for ebay, monster and others. You are talking here about year long project, so I guess the initial solution would be to track what people are checking and send them related newsletters. Longterm once your dataset will grow we can propose more sophisticated solution.
2) I am not sure what you want, to make the movies/e-book such content to produce is very expensive, if your idea was to organize things and to give you an idea, fine.
1) I would suggest a different approach here. I guess you have Google analytics installed, so we will need to review it first and than make a decision. AdWords is costly and you will need to promote the web on more levels. Starting with site improvements ets.
Critical task for you to define the goals what you want to achieve and where you want to be in one year. I am proposing to help you start and to give you tips.