Hi Davor,
I'm Cécile, a French online marketing project manager with more than 4 years of professional experience including, 3 years of newsletter strategy management which is something that might interest you for your actual needs!
Let me tell you a bit more about my experience so you can have a better perception at what I could do to help you:
- analysing and segmenting a whole customer database (I was in charge of a 250 000 email addresses database)
- creating specific customer campaigns with specific messages and call to actions (I created more than 7 automated segments with more than 150 automated newsletters in total, which also includes designing and copywritting all the newsletter)
- analysing results and KPI of each segment in aim to have a more efficient and up to date strategy
- conceptualising, developing and implementing strategies online (website, social medias, app) to gain more email addresses, and retain them with appropriate newsletter message and timing
- tools and programs used: MailChimp and Experian (Cheetah digital product) to manage newsletters campaigns , Phpmyadmin and SQL to manage the database,
I'd love to be in touch with you to talk about this project and all we could accomplish together.
Let me know i you need further information.
Have a great day.
Kind regards
Cécile Abellan