Consumer marketing research (how to reach our customers)

Dear Freelancer,

GICM is a support company for Management Consultants like McKinsey, Boston Consulting Group, Accenture, Roland Berger etc. and we have just launched our latest 2019 report on consulting life.

We would require your help to form our marketing strategy especially in the area of where we find our audience. We know that LinkedIN is essential but there might be magazines, youtube channels, influencers in Social Media which we currently don't know. This research should answer the question where we most effectively find our target audience (see attached customer segmentation). The question is where do consultants hang around, read articles, find information about their own career development or issues about their current consulting life. According to this we will then allocate our advertisement budget accordingly.

Task 1: Research marketing channels

Task 2: Rank marketing channels by reach (# of customers possible to reach via this channel)

Ideas (please add as your research will find):

- Web-search on consulting Magazins or other online / offline publications that consultants read

- Social Media influencers and groups of management consultants

- Youtube channels about consulting and consultant life

- General web-search o how to reach consultants as audience

- Other ideas welcome

The deliverable is expected as a prioritised Excel list with Reach, Title, source URL, description, number of readers/members, country, contact.

Looking forward to your detailed bids with explanation why it should be you.



Attached: Customer segments

Website: [login to view URL]

Fähigkeiten: Marketingstrategie

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Über den Arbeitgeber:
( 41 Bewertungen ) Beringen, Switzerland

Projekt-ID: #23429562

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Hi there, I am a marketing and research consultant with 12+ years experience and I would be interested in carrying out the research for you. Regards, A

€140 EUR in 4 Tagen
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6 Freelancer bieten im Durchschnitt €100 für diesen Job


Hey there, I am an experienced Freelancer and I can perfectly do this work as per your requirements. Please message me to discuss further details. Regards,

€100 EUR in 4 Tagen
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Hi, You need Consumer marketing research so, consider our services. As I have 10+ years experience in it and we have skills sets of SEO & Marketing like Website SEO, Website Audit, Marketing Strategy, PPC, Keywords R Mehr

€30 EUR in 1 Tag
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Hello CEO I have read your description and will do a well defined research on the topic which has been mentioned in the proposal

€140 EUR in 7 Tagen
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Hi, I have read the description and I can find customers for your business. Please message me for the detailed discussion. Thanks, Sidra

€50 EUR in 1 Tag
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Hello sir. I have read your details carefully all twice. I am interested about your project and it's my top skill. I can help you low budget and give long service with your little bonus. And I can work with full time e Mehr

€140 EUR in 7 Tagen
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