Consumer marketing research (how to reach our customers)

Dear Freelancer, GICM is a support company for Management Consultants like McKinsey, Boston Consulting Group, Accenture, Roland Berger etc. and we have just launched our latest 2019 report on consulting life. We would require your help to form our marketing strategy especially in the area of where we find our audience. We know that LinkedIN is essential but there might be magazines, youtube channels, influencers in Social Media which we currently don't know. This research should answer the question where we most effectively find our target audience (see attached customer segmentation). The question is where do consultants hang around, read articles, find information about their own career development or issues about their current consulting life. According to this we will then allocate our advertisement budget accordingly. Task 1: Research marketing channels Task 2: Rank marketing channels by reach (# of customers possible to reach via this channel) Ideas (please add as your research will find): - Web-search on consulting Magazins or other online / offline publications that consultants read - Social Media influencers and groups of management consultants - Youtube channels about consulting and consultant life - General web-search o how to reach consultants as audience - Other ideas welcome The deliverable is expected as a prioritised Excel list with Reach, Title, source URL, description, number of readers/members, country, contact. Looking forward to your detailed bids with explanation why it should be you. Cheers CEO Attached: Customer segments Website: [login to view URL]