Website redesign - several sites - if the first is great

This project size can range from small to large depending on how good the selected freelancer is at doing the job. I will need to see suggestions and work with the selected bidder to determine if they will be capable of handling the task. I own several sites and they are in need of a make-over aimed at making the customer experience better. Primarily the flow of information and the check out process and product selection is not a smooth process. We have sort of evolved the site development after the initial design and now we need to get someone who can look at the site and KNOWS how it should look. If you think you are going to simply ask me what I want and then program the site based on my input then this is not the project for you. I am not a designer. If I knew how to fix it I would have made it better a year ago. I shop on many websites and the user experience is better than it is on my sites but I can't say I want to duplicate any of them. I need someone who can look at the site, spend some time looking around and recommend other info that is required to make the site a better experience for customers. I would be eager to create any additional content that is needed based on the recommendations. I am open to other ways to get the info. We have a YouTube channel on one of the sites and a facebook page for both but they are rarely updated. We need to make sure the design of all works together. We also need other ideas about things we can do on the site to increase site revenue and increase customers coming to the site. The design will not use Flash - I will test it on my iPad & iPhone. The entire site revamp needs to encompass everything and come up with a consistent design that looks like all the pieces are meant to work together. I am planning on selected pages on the site to have affiliate marketing ads and want to make sure the redesign accommodates that objective in a classy maner. I fully expect the winning bidder to test all aspects of the site before we make it live. It may seem ridiculous to have to say this but in most of y previous site development projects I end up having to do all the testing and debugging and usually find errors in the first 2 or 3 clicks. I should only be able to find minor errors if the site is checked before I look at it. If you want to look at the first site I want looked at it is: [login to view URL] This site features our ACT prep classes and we are going to be adding even more options for services. We feature real time streaming video of our courses as they are happening as well as students being able to watch classes on demand. We have other video based content that is available for customers. I have a programmer who is able to do basic programming but I would really like someone who can do most of the programming so that we are not always waiting on my programmer. He has been good at generally keeping the sites running over the past 5 years, but quickly admits he is not a site designer. I have a lot of other plans on expanding the site and I will discuss those after I select the winner. In order to be selected i will need to see evidence of your actual work - not just a site with dozens of page designs - i need to see actual functioning sites so I can experience how well the site flows. Previous project sites will be evaluated based on these criteria: Overall look and design The presentation of the site's main product/services The ease of navigation through the site's key areas Presentation of affiliate banner ads and other ad real estate on the pages The shopping experience - I will probably make a purchase on the site to see how the payment processing and customer tracking and order info is handled. If you send me a list of 50 sites that your company has done some work on over the past few years - i will hide your bid immediately. I want to see your best - and only the ones that you did the design in areas that match what I am looking for.