Power BI Marketing Data Analysis

@schoudhary1553

As the CEO and Founder of Digital Screencast, I specialize in leveraging software tools such as Power BI for data analysis, modeling, and visualization to drive meaningful business insights. With 7 years of experience working with top companies like Metlife GOSC and DXC Technologies, I have regularly employed my skills in Excel, DAX, and Power Query to draw out critical marketing insights from complex datasets just like yours. My approach emphasizes not just flashy graphics, but also accuracy - as evidenced by my strength in reconciling calculations to the penny between Excel and Power BI. One essential aspect of marketing analysis is delivering actionable findings that stakeholders can immediately put into practice. My extensive experience in summarizing key findings through concise narratives will ensure that decision-makers on your team can act promptly on the insights gained from the data-backed visualizations that I create. More than being a pair of hands for data analysis, I am committed to establishing lasting relationships with my clients and ensuring their full satisfaction with every project.

@Akib2020

With such extensive experience in data analysis and visualization using Power BI, I am confident that I can leverage my skills to provide a comprehensive, insight-driven report for your marketing data. I have an excellent command of DAX and Power Query which you've mentioned as a requirement, and this will ensure your calculations for cost per acquisition, lifetime value and incremental lift will reconcile to the penny between Excel and Power BI

@Tanmoy236

Good day! Here's how we can help: * Clean and structure your existing Excel data, identifying gaps or anomalies to ensure accurate analysis. * Build a comprehensive Power BI data model linking campaigns, spend, impressions, clicks, conversions, and revenue. * Create clear, actionable visualizations such as funnel views, ROI heat maps, and time-series trends, with slicers for channel, region, and customer segment. * Calculate cost per acquisition, lifetime value, and incremental lift with precise reconciliation to your Excel references. * Deliver cleaned Excel files, the finalized .pbix report, and a concise slide deck summarizing key insights for immediate stakeholder action. Could you confirm how many campaigns and channels are included in the dataset, so we can structure the model efficiently?

@Nidagold

Respected Sir/Madam, Data Analyst with over 8 years’ experience in Power BI, SPSS, Power Query, DAX, SQL and Excel. In the past I have done several data analysis projects including Visualization of several interactive dashboards and reports for: ● HR Performance & Recruitment System ● Procurement System ● Canada Superstore ● Operational performance ● Ecommerce Profit & Sales I will provide u a perfect sales and marketing dashboards and reports in Power BI using KPIs, bar chart, line chart, bar chart etc via excel as a data source as per mentioned requirements...ITS MY FIELD. Revisions: unlimited until satisfaction Rating: 836 positive client feedbacks Portfolio: www.freelancer.com/u/Nidagold.html Thank you so much!

@EightVeer

Hi there, Based on your brief, we understand the need for a structured Power BI solution that uncovers actionable insights from existing sales and marketing data. At 8veer Consultancy, we will first clean and validate your Excel exports, identify gaps, and construct a reliable data model linking campaign metrics—spend, impressions, clicks, conversions, and revenue. We’ll develop focused visuals such as ROI heat maps, funnel views, and time-series trends, all fully sliceable by channel, segment, and region. Using Power Query and DAX, we’ll ensure calculations for CPA, LTV, and lift align precisely with your reference pivots. You’ll receive a cleaned Excel file, an interactive .pbix report, and a summary deck tailored for immediate stakeholder use. Best Regards, 8veer Consultancy

@ShaikhAneesa

Hello, I have carefully reviewed your project requirements and fully understand your goal of transforming raw sales and marketing data into a clear, actionable analysis that highlights campaign performance and ROI. With extensive experience in data analysis, Power BI modeling, and marketing performance optimization, I have helped clients identify high-impact campaigns, audience segments, and budget efficiencies using precise data-driven insights. I will begin by cleaning and structuring your existing Excel data, identifying anomalies or gaps using Power Query and Excel functions to ensure accuracy. Next, I will build a robust Power BI data model linking campaigns, spend, impressions, clicks, conversions, and revenue, incorporating DAX measures for cost per acquisition, lifetime value, and incremental lift calculations. I will create intuitive visualizations, including funnel views, ROI heat maps, and time-series trends, enabling stakeholders to filter by channel, region, and segment. Finally, I will summarize key findings in a concise narrative and slide deck for immediate decision-making. Do you want the analysis focused more on short-term campaign ROI or long-term customer value trends? • Ready to see why I'm the right fit for your project? Head over to my profile for client reviews and a glimpse of my portfolio: https://www.freelancer.com/u/ShaikhAneesa Best Regards, Aneesa

@techplusintl

Hi there, ★★★ Full-Stack Development Expert ★★★ 9+ Years of Experience ★★★ I will provide a detailed analysis of your sales and marketing data to uncover insights about campaign effectiveness. The process will include: 1. Data Cleaning and Structuring (15 hours) - I will clean the existing Excel data, identifying gaps or anomalies. 2. Data Modeling in Power BI (20 hours) - I will build a comprehensive data model linking all relevant metrics. 3. Visualization Creation (15 hours) - I will develop intuitive visualizations in Power BI for easy analysis. 4. Summary Narration (10 hours) - I will summarize key findings in a narrative format for stakeholders. What I need from you: 1. Access to the raw Excel files. 2. Any additional context or specific metrics you want to focus on. 3. Examples of previous reports or visualizations you find effective. I look forward to connecting at your convenience to ensure the project's success. Best Regards, TechPlus Team

@lilliiand

Hello, With extensive experience in data analysis, Power BI, and Excel, I specialize in translating raw data into compelling, accurate narratives that stakeholders can act on immediately. My approach begins with a thorough review and cleaning of your existing Excel tables, identifying any gaps or anomalies to ensure a solid foundation. I then build a robust data model in Power BI, linking campaigns, spend, impressions, clicks, conversions, and revenue, ensuring calculations for cost per acquisition, lifetime value, and incremental lift reconcile perfectly with your Excel references. I focus on intuitive, decision-driven visualizations, including funnel views, ROI heat maps, and time-series trends, allowing stakeholders to slice performance by channel, region, and customer segment. Beyond visuals, I provide a concise narrative summarizing key insights and actionable recommendations to optimise marketing spend. Deliverables include the cleaned Excel file, a fully functional .pbix report, and a short slide deck capturing main takeaways. Having previously measured campaign lift and optimised marketing spend using DAX and Power Query, I can quickly align with your requirements and deliver high-quality, accurate results on time. Best regards, Lilly

@jepita200

Hello there,, I have advanced experience in Data Mining, Statistics, Statistical Analysis and Data Science. With my vast background in data analysis and management, I am confident in my ability to handle your categorical data project effectively and efficiently. I have extensive experience in collecting, cleaning, analyzing, and visualizing data using Python programming, an invaluable asset for a project of this nature. Additionally, I am well-versed with CRISP-DM framework and adept at identifying patterns within datasets Choosing me means benefitting from not only my expertise but also my personal approach to projects. I understand that each task is unique, requiring tailored skills, and so I'm willing to go the extra mile to provide you with results that meet and exceed your expectations. Let's join forces in this project as our combined strengths will surely produce a result that's efficient, elegant and insightful! Let's not waste any more time! Together, we can mine this data efficiently and answer the questions to achieve your goals. Best Regards, Thanks

@abhisaini0188

Hello, Thank you so much for posting this opportunity. It sounds like a great fit, and I’d love to be part of it! I’ve worked on similar projects before, and I’m confident I can bring real value to your project. I’m passionate about what I do and always aim to deliver work that’s not only high-quality but also makes things easier and smoother for my clients. Feel free to take a quick look at my profile to see some of the work I’ve done in the past. If it feels like a good match, I’d be happy to chat further about your project and how I can help bring it to life. I’m available to get started right away and will give this project my full attention from day one. Let’s connect and see how we can make this a success together! Looking forward to hearing from you soon. With Regards! Abhishek Saini

@vorasiddh4it

Hello Gabriel S., I specialize in marketing effectiveness analytics—turning raw Excel exports into accurate, decision-ready Power BI insights. I’ve built ROI-driven dashboards where every metric reconciles to the penny between Excel and DAX. I can show demo Power BI reports, DAX formulas, and campaign-lift models before we proceed. ? How I’ll Deliver Actionable Insights 1️⃣ Data Cleaning & Structuring (Excel) Validate spend, clicks, conversions & revenue Flag gaps, anomalies & attribution issues Align with your reference pivot tables 2️⃣ Power BI Data Model Star schema linking campaigns, channels, regions & segments Power Query transformations (reproducible) DAX for CPA, LTV, ROI, incremental lift 3️⃣ Insight-Focused Visuals Funnel & drop-off views ROI heat maps (channel × audience) Time-series trends & budget efficiency 4️⃣ Executive Narrative What’s working / not working Budget reallocation opportunities Clear next actions for stakeholders ? Techniques & Tools Advanced DAX & Power Query Marketing attribution & lift analysis Excel ↔ Power BI reconciliation Statistical validation (where needed) ? Relevant Projects • Marketing Spend Optimization Dashboard (Power BI) • Campaign Lift & ROI Analysis for Multi-Channel Marketing • Sales–Marketing Funnel Analytics Model ? Deliverables Cleaned Excel file .pbix Power BI report Short insight-driven slide deck I’ll keep it accurate, transparent, and immediately usable.

@arslanu2

Hi! I am proficient in MS Excel, Google Sheets, Spreadsheet accounting, and its use in business and analysis. I can accurately enter, arrange, analyze, and present your data. Let's Connect

@AhmadXpert2410

Hi there, I can help you turn your existing sales and marketing data into a clear, insight-driven view of campaign effectiveness. I’ll start by cleaning and structuring the Excel tables, flagging gaps or anomalies, and then build a robust Power BI data model that correctly links campaigns, spend, impressions, clicks, conversions, and revenue—fully reconciling with your reference pivot tables. In Power BI, I’ll create intuitive, accuracy-first visualizations such as funnels, ROI heat maps, and time-series trends, with slicers for channel, region, and customer segment. All key metrics—CPA, LTV, ROI, and incremental lift—will be implemented carefully in DAX and Power Query so every number ties back to Excel down to the penny. You’ll receive the cleaned Excel file, a polished .pbix report, and a concise slide deck translating the findings into actionable recommendations on which campaigns to scale, optimize, or trim. If you want a result that prioritizes correctness, clarity, and decision-ready insights over flashy visuals, I’m ready to get started. Regards, Ahmad

@muhammadj121

Hi there! I can transform your sales and marketing Excel data into a clean, actionable Power BI model, highlighting campaign ROI, audience response, and spend optimisation. Deliverables include reconciled dashboards, the cleaned Excel file, and a concise slide deck with key insights. With 6+ years of experience in Excel, I deliver accurate, efficient, and well-structured data solutions—on time and within budget. I specialize in: Advanced Excel dashboards, formulas, and pivot tables Data cleaning, analysis, and visualization VBA/Macro automation to save time Google Sheets automation via Apps Script You’ll receive: Fully editable, documented files Clean, easy-to-use dashboards Fast communication and unlimited revisions View my profile and work: freelancer.com/u/muhammadj121 Looking forward to helping streamline your data processes! – Junaid

@deepanshug38

Hi — I can take your exported Excel tables and turn them into an insight-driven Power BI model that clearly answers: which campaigns work, for whom, and where budget should move next—with numbers that reconcile exactly to your Excel pivots. My approach 1) Clean + structure the Excel data • Standardize fields (dates, campaign IDs, channels, regions, segments). • Flag gaps/anomalies (missing spend, duplicate rows, broken keys). • Deliver a cleaned Excel version you can reuse. 2) Power BI data model (star schema) • Link campaigns, spend, impressions, clicks, conversions, revenue (and customer tables if present). • Use Power Query for repeatable transformations. 3) KPI + DAX measures (reconcile-to-the-penny) • CPA, ROAS, ROI, conversion rate, CAC. • LTV if customer history exists (or cohort proxy if not). • Incremental lift framework where the data supports it (with clear assumptions). • Validation checks vs your pivot tables until numbers match. 4) Visuals built for decisions • Funnel views, ROI heat maps, trend lines, cohort/segment cuts. • Slicers by channel, region, audience/segment, time. • Drill-through from campaign → segment → outcome. 5) Executive narrative • Short slide deck summarizing wins, underperformers, and budget reallocation recommendations. Quick clarifiers Do you have customer-level data (for LTV), or only campaign aggregates? Any defined “conversion” event hierarchy (lead, signup, purchase)?

@Jacobkim89

Hello! With over 5 years of dedicated experience as a writing professional, I bring a wealth of expertise across Analytics, SPSS Statistics, Data Analysis, Excel, Data Modeling, Statistical Analysis, Power BI and Data Visualization . My extensive background in this field ensures that my clients receive work of the highest caliber, meeting and exceeding all specified requirements. The depth of my knowledge guarantees a prompt delivery, affording you ample time to thoroughly review the work . I am committed to providing excellence, promising top-notch quality work that aligns seamlessly with required instruction I invite you to choose me as your trusted partner for a seamless and successful collaboration.

@bhuwanbhupi35

i am ready for this inbox me with the details i can do your project in flexible fees i will meet the deadline too inbox me i will do manually all and will be revision too

@Vsion2

Hi there, I'm Alema, a Power BI and Analytics Consultant with over seven years of experience. I specialize in creating insightful and interactive Power BI Dashboards that help businesses turn raw data into meaningful insights and solve problems. I have completed 300+ projects with a 100% Positive Rating, If you are looking for Quality work, look no further. We are always available 24/7 to help employers without limitations, and delivery is guaranteed on time. Your faithfully. Eng. Alema Akter

@ArifaHusain

Greetings, thanks for publishing an interesting project on Freelancer. I am Arifa, a PhD Doctorate researcher and statistical data analyst, have specialized knowledge on different statistical techniques and softwares. Please check out my Freelancer profile and portfolios. I have gone through your project details. I would like to do sample work for you from your project before hiring me. If you become satisfied then hire me. Please share the dataset with me. Looking forward to working with you! Kind Regards, Arifa