Premium Repositioning & Redesign:Website

FREELANCER PROJECT: COMPLETE REPOSITIONING, REDESIGN & COPYWRITING Project Budget: Open to proposals from experienced professionals only. OVERVIEW I am seeking an experienced WordPress designer, branding specialist and copywriter to completely reposition and overhaul my existing website. IMPORTANT The current website URL will be provided only to shortlisted candidates. The business operates within the investigations, intelligence, legal support and protective services sectors and requires a complete brand and website repositioning. To confirm you have read this project, start your proposal with the words: "Intelligence First" Then provide: Examples of premium professional services websites you have worked on. A brief explanation of how you would approach repositioning a business from a broad service provider into a premium consultancy. Your estimated budget range and timeline. Shortlisted candidates will be provided access to the existing website for review before final proposals are requested. The website currently runs on the Avada theme and I would prefer to retain Avada unless there is a compelling reason not to. This is NOT a simple website redesign project. The objective is to reposition the business to appeal to higher-value clients, including high-net-worth individuals, business owners, corporate executives, legal professionals and private clients requiring discreet support. ABOUT THE BUSINESS Historically, the business has focused on investigations and legal support services. The company has evolved and now also provides: Intelligence and due diligence services Corporate investigations Asset tracing Litigation support Executive protection Travel risk management Protective services I do not want the business to be perceived as a traditional security company. The website should position the company as a premium intelligence, investigations and risk advisory consultancy. OBJECTIVES The current website contains too many services and lacks a clear premium positioning. The successful freelancer will: Review the current website Audit the user journey Recommend a revised site structure Reposition the brand Rewrite all key website copy Improve visual presentation Create a more premium and professional feel Help attract higher-value clients TARGET AUDIENCE High-net-worth individuals Family offices Corporate executives Business owners Solicitors Barristers Legal professionals Corporate organisations DESIRED BRAND IMAGE The website should feel: Premium Professional Discreet Intelligent Corporate Trusted High value The website should NOT feel: Cheap Generic Like a security guard company Like a local private investigator directory Like a lead-generation website PROPOSED SERVICE STRUCTURE PRIVATE CLIENT SERVICES Relationship & Family Investigations Asset Tracing Due Diligence Reputation Investigations CORPORATE SERVICES Fraud Investigations Workplace Investigations Corporate Intelligence Litigation Support PROTECTIVE SERVICES Executive Protection Travel Risk Management Event Risk Management LEGAL SUPPORT Criminal Defence Investigations Witness Location Evidence Development SCOPE OF WORK Full website audit Brand positioning recommendations Sitemap redesign Navigation redesign Homepage redesign Complete copywriting review Rewrite of key pages Visual design improvements Mobile optimisation SEO preservation and best practices Full implementation on existing WordPress website DESIGN DIRECTION The design should feel closer to a premium consultancy, intelligence advisory firm or risk management consultancy than a traditional investigations company. I prefer: Modern design Premium typography Strong use of whitespace High-quality imagery Executive and corporate feel Clean and professional layout IMPORTANT Please do not apply if your approach is simply to install a new WordPress template. I am specifically looking for someone who understands: Branding Positioning Premium service businesses High-net-worth client marketing Professional copywriting When applying, please provide: Examples of premium service-based websites you have designed. Examples of website copywriting projects. Your proposed approach for repositioning the business. Estimated timeline. Total project cost. Preference will be given to freelancers with experience working with professional services, legal firms, private client businesses, consultancies or luxury brands. APPLICATION REQUIREMENT To confirm that you have read this project in full and understand the objectives, please begin your proposal with the words: "Intelligence First" Any proposal that does not start with these words will be automatically rejected and not considered. In addition, please include a brief summary (3-5 bullet points) outlining how you would reposition the business to attract higher-value private and corporate clients. Generic proposals, AI-generated responses and copy-and-paste applications will not be considered.

Project ID: 40489296