***PROPOSALS WITHOUT ALL QUESTIONS BELOW ANSWERED WILL BE DELETED**
***PROPOSALS WITHOUT PRICING AS REQUESTED BELOW WILL BE DELETED***
We are looking for a comprehensive digital marketing progam, that includes the following each month:
1. SEARCH ENGINGE OPTIMIZATION
Competitive citation research
Title Tags, Headers (H1, H2, etc.), Alt Tags & META Tag changes based upon analytics and search algorithm changes
Relevant link building / in-bound link analysis
Ongoing citation building with relevant industry specific listings
Ongoing conversion point optimization analysis
2. PAY-PER-CLICK MANAGEMENT
Conduct keyword research to identify target keywords.
Build out the campaigns and ad copy that will encompass services, location and capabilities.
Conduct keyword and ad group bid research,
Develop up to two landing pages to drive PPC campaigns
Shift budget to high performing keywords and ad copy while pausing low performing keywords and ad copy
Execute strategic budget pacing and delivery method selection
3. CONTENT MARKETING
Write four keyword-optimized blog posts
4. EMAIL MARKETING
Up to 3 email broadcasts per month
Design, write and optimize all content
Provide design for all broadcasts
Schedule deployment of e-mail broadcasts
5. SOCIAL MEDIA (Facebook, Twitter, Instagram, Pinterest)
Develop and manage strategy to increase likes and reach
Develop & write 3-5 posts per week
Facilitate inquiries and responses
Post monthly specials and events
Develop, post and manage Facebook ads and promoted posts (does not include cost of advertising)
PLEASE PROVIDE A RATE PER MONTH FOR EACH ITEM 1-5 ABOVE.
Q1: Does your team/company have experience with the PLASTIC SURGERY industry?
Q2: How many members are on your team?
Q3: What kind of reporting is provided each month? PROVIDE AN EXAMPLE.
Q4: Where are your content writers located? Please provide examples of their writin
Q5: Please provide 2-4 case studies of existing social media / inbound clients.