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Freelancer job title Shopify Website Audit, Structure, Copywriting & Sales Proposal for Motorsport Apparel Brand Project description We are looking for an experienced Shopify website strategist, copywriter and designer to improve the website for Thrill Supply Company, a New Zealand motorsport apparel and custom merchandise business. Thrill supplies branded merchandise, custom apparel, race suits, crew shirts, gazebos, flags, stickers, workwear and other promotional products. We also offer a managed merchandise programme that allows drivers, teams, events and businesses to sell branded products without holding stock, packing orders or making a large upfront investment. The goal is to create a professional, easy-to-navigate Shopify website that clearly explains what we offer, generates more enquiries and converts more visitors into customers. Scope of work The successful freelancer will: Audit our existing Shopify website Review the current website, navigation, content, design, mobile experience and customer journey. Identify what should be improved, removed or added. Plan the website structure Recommend the exact sitemap, page structure, navigation and calls to action. The website needs to serve several types of customers, including: Customers purchasing Thrill clothing Motorsport teams and drivers wanting custom merchandise Businesses wanting uniforms or promotional clothing Customers wanting race suits, crew shirts, gazebos, flags or pit equipment Teams and brands wanting Thrill to manage their merchandise programme Create clear customer journeys Plan how each customer type should move through the website, including which pages they should visit and what action they should take. The main outcomes should be: Online purchases Quote requests Merchandise programme enquiries Custom apparel and motorsport product enquiries Write the website copy Write clear, confident and engaging copy for all agreed pages. The tone should feel authentic, modern and motorsport-focused without sounding overly corporate. This may include: Homepage About page Custom merchandise Managed merchandise programme Business clothing and workwear Race suits Crew shirts Gazebos, flags and pit equipment Contact and quote pages Frequently asked questions Calls to action and form wording Implement the website in Shopify Update or rebuild the agreed pages using our existing Shopify account and branding. The completed website must be: Mobile friendly Easy for our team to update Fast and straightforward to navigate Designed to generate purchases and enquiries Consistent across all pages Properly connected to the required enquiry forms Please identify any paid themes, apps or additional costs before purchasing or installing them. Create a reusable sales proposal Design and write one professional, editable sales proposal that Thrill can reuse when approaching drivers, race teams, events, clubs and businesses. The proposal should explain: Who Thrill Supply Company is Our products and services Our managed merchandise model The benefits of working with Thrill Supply How ordering, fulfilment and commission arrangements work Relevant examples of previous work Pricing or package sections that we can edit Clear next steps The proposal should be supplied in an editable format, preferably Canva, Google Slides or PowerPoint, as well as a finished PDF. Required deliverables Written audit of the existing website Recommended sitemap and navigation Customer journey plan Final website copy Completed Shopify website implementation Desktop and mobile testing One reusable and editable sales proposal PDF version of the sales proposal A short handover showing us how to update the website and proposal Ideal freelancer We are looking for someone with proven experience in: Shopify website strategy and design Conversion-focused website copywriting Ecommerce customer journeys Apparel, merchandise or motorsport brands Sales proposal or pitch-deck design Please include: Relevant Shopify websites you have completed Examples of proposals or pitch decks you have created How you would approach this project Your expected timeframe A fixed-price quote Confirmation of which parts you will complete personally Important: Please do not submit a generic proposal. Begin your application with the words “Thrill Supply” and include one initial improvement you would suggest for our website.
Project ID: 40613439
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193 freelancers are bidding on average $415 NZD for this job

Thrill Supply — one immediate improvement I’d suggest is separating the site into clearer paths for retail shoppers, custom team merch clients, and managed merchandise enquiries so visitors know where to go within seconds. I have worked on Shopify stores that needed both conversion-focused structure and stronger brand messaging, and your brief is clear enough to approach this properly from strategy through implementation. I can handle the audit, sitemap, customer journeys, page copy, Shopify updates, testing, and the editable sales proposal personally with my in-house team support where needed. The end result will be cleaner, easier to navigate, and built to generate both purchases and quote requests.
$500 NZD in 7 days
10.0
10.0

I understand your project requirements well and am confident in my ability to enhance Thrill Supply Company's Shopify website. With a focus on elevating the online experience for your audience, I plan to conduct a thorough audit of your current site and implement strategic improvements. I will create a customized website structure with a clear sitemap, intuitive navigation, and compelling calls to action tailored to different stakeholders. Additionally, I will craft engaging copy for key sections to drive conversions and resonate with your target audience. The revamped site will be mobile-friendly, high-speed, and aligned with your brand identity. I will also design a professional sales proposal to attract drivers, race teams, and businesses, showcasing Thrill's offerings and collaboration benefits. With my expertise in Shopify website strategy, design, and conversion-focused copywriting, I am committed to delivering a successful project that exceeds your expectations. Let's start by discussing your initial improvement suggestions for the website. Together, we can transform Thrill Supply Company's digital presence and drive business growth.
$675 NZD in 5 days
8.7
8.7

Hello Mate!Greetings , I’ve carefully checked your requirements and really interested in this job. I’m working as a freelance graphic designer with U.S. and European teams. I’m offering best quality and highest performance at lowest price. I can complete your project on time and your will experience great satisfaction with me. I have rich experienced in Graphic Design, Website Audit, Answer Engine Optimization (AEO), Shopify Development, Copywriting, Shopify, SEO, Website Design, Digital Marketing and Branding. For more information about me, please refer to my portfolios. I’m ready to discuss your project and start immediately. Looking forward to hearing you back and discussing all details.. Thanks and Regards
$250 NZD in 1 day
8.4
8.4

“Thrill Supply” Hi, I can conduct a thorough audit to identify any issues and recommend improvements to your website structure and customer journeys. With over 9+ years of experience in Shopify design and eCommerce strategy, I specialize in creating engaging copy that resonates with target audiences. After analyzing your current setup, I will provide a structured sitemap that guides customers effectively through their purchasing process, increasing both inquiries and sales. I’ll implement a mobile-friendly, intuitive design that aligns with your brand while also crafting an editable sales proposal in Canva or PowerPoint to help you pitch Thrill Supply Company seamlessly. Let’s take your motorsport apparel brand to the next level! Best Regards, Priyanka
$380 NZD in 3 days
8.4
8.4

Thrill Supply — my first recommendation would be to make the managed merchandise programme a much more visible conversion path, because that offer sounds like a major differentiator and should not get buried in general apparel content. Your project needs more than just design edits; it needs stronger structure, sharper copy, and a smoother Shopify journey for different customer types. I can complete the audit, content planning, copywriting, Shopify page updates, proposal design, and handover in one streamlined process. I’ll also make sure the finished site remains easy for your team to update later.
$500 NZD in 7 days
8.1
8.1

Hi — Elias here from Miami. I see you're looking to enhance your Shopify site for a motorsport brand, focusing on audit, structure, and sales proposals. The goal is to elevate both user engagement and conversion rates. What usually matters most here is creating a seamless, high-performing user experience while ensuring the backend supports scalability and integrations. A common issue in projects like this is ensuring that the site can handle increased traffic and maintain optimal loading times. The tricky part is usually balancing aesthetic design with functional efficiency. To address this, I would start with a comprehensive audit of your existing site, identifying key areas for improvement in structure and content. My approach emphasizes stability and maintainability, ensuring that any enhancements are future-proof. I’ve worked on similar e-commerce platforms, focusing on optimizing for both SEO and user experience, which helps drive sales. A few questions to better understand the scope: Q1 – What specific features or integrations do you envision for the enhanced site? Q2 – Are there particular user roles or admin workflows that need to be addressed? Q3 – What are your expectations for scaling as your brand grows? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$500 NZD in 3 days
8.1
8.1

Hello, I'll optimize your Shopify theme, improve navigation, product pages, and checkout flow, implement speed and SEO enhancements, and recommend high-impact conversion features to maximize customer trust and sales. I have 10+ years of experience in Shopify development, e-commerce optimization, and conversion-focused UX, and I'd be happy to share similar Shopify projects during our discussion. Let's chat about your current store and goals—I’ll review your site, suggest the highest-impact improvements, and help take your motorsport brand to the next level. thank you Regards Gaurav Garg
$500 NZD in 12 days
8.3
8.3

Good to see this project, Kamran here. I will audit and rebuild Thrill Supply Company's Shopify site so each customer type (clothing buyers, custom merch teams, merchandise programme prospects) hits a clear journey ending in a purchase or enquiry. One initial improvement: splitting your navigation by audience, not product, so a race team lands on their path instantly. You will get a short update at the end of each day. Questions: 1) Which Shopify theme are you on currently? 2) Do you have existing brand copy or photography to work from? Share your store URL and I will send the audit outline tonight. Looking forward to potentially working together. Thanks, Kamran
$276 NZD in 10 days
8.3
8.3

As a certified and experienced e-commerce developer, I believe I am the perfect fit to enhance your Shopify website for Thrill Supply Company. My expertise in designing user-friendly and conversion-focused websites will ensure that your customers, whether purchasing Thrill clothing or requiring custom merchandise, can effortlessly navigate through the site and take the desired actions. Moreover, my familiarity with the needs of apparel, merchandise, and motorsport brands gives me unique insight into crafting the right ambiance and driving more sales. A key objective of this project is to create a sales-oriented copy for your website that reflects an authentic modern motosport-focused tone without sounding corporate. Under those lines, my proficiency in copywriting will be immensely valuable. I understand the need for clear, confident and engaging content that not only describes your products and services concisely but captures the essence of your brand. Lastly, besides working on improving your Shopify website, I will be creating a reusable sales proposal. My skills in pitch-deck design come into play here where I'll not only create an attractive proposal speaking to prospective customers but also ensure it's editable using platforms like Canva, Google Slides or PowerPoint for future use. Let us enhance Thrill Supply Company by creating a polished eCommerce platform that promises unprecedented growth in customer acquisition and increased sales conversions
$700 NZD in 7 days
8.2
8.2

Hello, I am interested in helping Thrill Supply Company improve its Shopify website, customer journey, and sales process. I have experience with Shopify strategy, eCommerce design, conversion-focused copywriting, website audits, and creating professional digital sales materials. One initial improvement I would suggest is restructuring the homepage around your key customer groups (drivers/teams, businesses, and individual buyers) with clear pathways and calls-to-action. This would help visitors quickly understand the right service for them and increase both enquiries and purchases. Shopify Implementation Update or rebuild approved pages within Shopify Improve layouts, product presentation, and mobile responsiveness Configure enquiry forms and customer contact flows Ensure the website remains easy for your team to manage I will personally handle the strategy, design recommendations, copywriting, Shopify updates, and final testing to ensure a consistent result. Thank you, and I look forward to working with you. Best regards RAHEEL
$250 NZD in 7 days
8.1
8.1

Hello, I can help improve your Shopify store into a professional, conversion-focused website for your motorsport apparel and merchandise business. I will audit your current website, improve the structure and customer journey, rewrite key content, optimize Shopify pages, and create a clean design that increases product sales and quote enquiries. I can also create a reusable sales proposal (editable Canva/PowerPoint + PDF) for teams, drivers, events, and business clients. My approach: Shopify design & UX improvements Conversion-focused copywriting Better navigation and customer flows Mobile optimization SEO improvements Professional proposal/pitch deck creation I have experience with Shopify stores, eCommerce optimization, and brand-focused website improvements. I can start immediately and will provide clear communication throughout the project. Thank you. Best regards ADEEL
$250 NZD in 7 days
8.2
8.2

Greetings! Thrill Supply I can audit your Shopify website, plan the structure and customer journeys, write conversion-focused copy, implement the site in Shopify, and create a reusable sales proposal. I have experience with motorsport and apparel brands. An initial improvement I would suggest is streamlining navigation so each customer type quickly finds their relevant product or service path. I can share relevant examples and a timeline. Let me know your preferred start date and I will begin. Thanks, Revival
$250 NZD in 7 days
8.0
8.0

Hey, Thrill Supply One improvement I would recommend immediately is creating dedicated landing paths for each customer type (retail shoppers, motorsport teams, businesses, and merchandise programme clients) so visitors can quickly find the right solution without navigating through unrelated content. I’ve carefully reviewed your project, and I understand you’re looking for more than a Shopify redesign—you need a conversion-focused website that clearly communicates your services, strengthens your brand, and generates more sales and enquiries. I can help by auditing your current site, restructuring the customer journey, writing compelling motorsport-focused copy, implementing the approved Shopify updates, and creating a professional, reusable sales proposal that your team can confidently use with prospects. I have hands-on experience with similar Shopify and branding projects and would be happy to share relevant examples during our discussion. One quick question: Is your current Shopify theme flexible enough for the planned structure, or are you open to switching to a better-performing theme if it delivers a stronger customer experience? Portfolio: https://www.freelancer.com/u/Hammadhassan21 Best Regards, Hammad Hassan
$300 NZD in 7 days
7.8
7.8

Hi, Thrill Supply, your website is already close to the right market, but the hidden gap is clarity: visitors need to instantly see whether they should buy, enquire, or request a managed merchandise solution. I’d tighten the structure so every customer type lands on a clear path and converts with less friction. I’ve worked on Shopify stores, conversion-focused copy, customer journeys, and content that sells apparel and service-based offers cleanly. I can audit the current site, map a sharper sitemap, rewrite the pages, and implement the agreed updates in Shopify with mobile-first testing, enquiry forms, and a consistent brand feel. I’ll also create the reusable sales proposal in an editable format and a polished PDF. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. If helpful, I can start by identifying the first homepage and navigation improvements this week, then move into copy and build. Which customer segment should be prioritized first on the homepage: retail buyers, race teams, or managed merchandise enquiries? Best regards, Asad
$250 NZD in 10 days
7.8
7.8

We've worked on Shopify stores for apparel and merchandise brands — auditing structure, rewriting copy for conversion, and organising diverse catalogues (products, custom orders, managed programmes) so buyers find what they need fast. For Thrill Supply Company we'd cover: Site audit — Review current navigation, product hierarchy, page structure, and checkout flow against motorsport buyer expectations. Flag what's losing conversions and why. Structure & copy — Reorganise categories logically (apparel, race suits, crew shirts, custom merchandise, managed programme). Rewrite key page copy to focus on the brand's value propositions — no-stock programme, custom capability, event branding. Sales proposal — Produce a clean one-page pitch document for the managed merchandise programme, formatted for drivers, teams, and event organisers. We can turn the audit and restructure around quickly given the deadline. What's the current biggest pain point — navigation, copy clarity, or conversion at checkout?
$400 NZD in 7 days
8.1
8.1

Hi there, I have gone through the Enhance Shopify Site & Sales Proposal for Motorsport Brand Enhance Shopify Site & Sales Proposal for Motorsport Brand. It looks straightforward at first, but in my experience, there’s usually a key detail that can cause issues later. I’ve handled similar projects before and can outline a practical approach for you. I have over 10 years of experience in Website Design, Graphic Design, Copywriting, SEO, Branding, Shopify, Digital Marketing, Shopify Development, Website Audit, Answer Engine Optimization (AEO), and I'm excited to be part of your project. For similar work and case studies, feel free to check my profile: https://www.freelancer.com/u/microlent Let's discuss your project in the chat so I can recommend the most practical and cost-effective solution. ~ Rajesh
$750 NZD in 30 days
7.5
7.5

Hi, Thrill Supply , your site needs clearer paths for buyers, teams, and businesses, and my first improvement would be separating these audiences with dedicated homepage entry points and stronger quote-focused calls to action. I’m confident handling the full Shopify audit, structure planning, branding-led page design, and conversion copy so the customer journey feels clean on mobile and drives both purchases and enquiries. I’ve worked on eCommerce builds where Shopify structure, Website Audit insights, and Branding consistency directly improved navigation, trust, and lead flow, and I can also create the editable sales proposal in Canva or Google Slides. I can complete the audit, sitemap, copy, Shopify implementation, testing, and handover personally, with a first strategic review delivered early in the project and the full rollout targeted within 14 days. Would you like the homepage to direct visitors first by customer type, product type, or both? Best regards, KANIKA
$650 NZD in 14 days
7.1
7.1

Thrill Supply One immediate improvement I would suggest is creating dedicated landing pages for each customer segment with clear CTAs to improve conversions. I would love to help optimize your Shopify store with a complete website audit, improved sitemap, customer journey planning, and conversion-focused copy. I will implement the approved pages, optimize the mobile experience, and ensure the site is easy to manage. I will also create a professional, editable sales proposal (Canva/Google Slides/PowerPoint + PDF) for your team to reuse with drivers, race teams, and businesses. I will personally handle the strategy, copywriting, Shopify implementation, testing, and handover. I can provide a fixed-price quote after reviewing your current website. Regards.
$500 NZD in 7 days
7.4
7.4

Greetings! Thrill Supply Company's Shopify site has great potential to boost sales and enhance customer experience. To achieve this, I propose conducting a comprehensive audit to identify areas for improvement, creating a clear website structure tailored to different customer segments, and crafting engaging copy that resonates with the motorsport audience. By implementing these strategies, we can drive more online purchases, quote requests, and enquiries for your managed merchandise programme. How do you envision the website reflecting your brand's unique motorsport identity? Looking forward to discussing further!
$250 NZD in 2 days
6.7
6.7

Thrill Supply SURELY, I CAN START IMMEDIATELY One improvement I would suggest is creating dedicated landing pages for each customer segment (motorsport teams, businesses, merchandise programs, and apparel buyers) with clear CTAs to improve conversions and simplify the customer journey. I have helped optimize Shopify stores through UX improvements, conversion-focused copywriting, custom page design, and sales collateral. I can audit your existing website, restructure the navigation, write compelling copy, implement the changes in Shopify, and create a professional editable sales proposal that strengthens your brand and generates more enquiries. I will share similar Shopify, branding, and proposal design projects in chat. Thanks!! Parminder
$500 NZD in 7 days
6.9
6.9

Wellington, New Zealand
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